SlideShare a Scribd company logo
Successful SEO Strategy
Local Marketing Boot Camp
Search Queries in Google
Users
Your Site &
Its Landing Pages
“Toledo Personal Injury Attorney”
COMPETITORS = 51-100
Onsite Optimization
What makes a good hook?
“Making the hook”
Onsite Optimization
-Title Tags
-H1’s, H2’s, H3’s, etc.
-in URL
-1000+ Words
-Content
-Keywords
Onsite Optimization
Tell Google What
This “Hook” is About
Like a Movie Cover
Objective:
My Hook
URL:
/toledo-personal-injury-lawyer/
H1:
Toledo Personal Injury Lawyers
Title Tag:
Toledo Personal Injury Lawyer |
Groth & Associates
Word Count:
2000+
	
  
	
  
“Toledo Personal Injury Attorney”
Theirs
Ours
What Should I do?
#1: Content Expansion
More Hooks in More Waters
Keyword REsearch
How you select Your Waters
Screenshot	
  from	
  Moz	
  Keyword	
  Explorer	
  
Screenshot	
  from	
  NeilPatel.com	
  
Screenshot	
  from	
  Moz	
  Keyword	
  Explorer	
  
“Toledo Car Accident Attorney”
Less Hooks = 11-50
#2: Link Building
Turn this
to this
But How?
Ranking Factors
h<p://backlinko.com/search-­‐engine-­‐ranking	
  
Link Building Objective
“That’s a good hook.”
-Other Fisherman (sites)
It’s like an Endorsement
Link Building Objective
“That’s a good hook.”
-Captain Ahab
vs.
“That’s a good hook.”
-Random Fisherman
Link Building Objective
Forbes.com
Is a better site than
randommom.com
Forbes.com
Screenshot from Moz Open Site Explorer
RandomMom.com
Ranking Factors
Screenshot from CognitiveSEO
Link Building campaigns
-SCHOLARSHIP
-Content Marketing
-GUEST BLOG POSTING
Scholarship
-Offer Scholarship ($1000)
-Make Scholarship Page
-Add Application Form
-Outreach
Scholarship Outreach
Content Marketing
-Create Piece of Content
-SELECT AN Audience
-Infographic
-Blog Post
-Video
-Tool
-Promote Like Crazy
Infographic
	
  
Audience:
-Mom bloggers
	
  
Topic:
-Internet Safety
for Children
Outreach:
-Email bloggers ask them
to share infographic.
-Offer to write post
Results:
-60+ links
Blog Post
	
  
Audience:
-Mom bloggers
	
  
Topic:
-Internet children
about disabilities
Outreach:
-Email bloggers ask them
to share blog post
-Offer to write post
Results:
-70+ links
Summary
Onsite Optimization
“Make the Hook”
Content Expansion
“More Hooks/More Waters”
Link Building
“Better/Deeper Hooks”
Resources	
  page	
  
Resources
Moz on Page Grader
Moz Open Site Explorer
Moz Keyword Explorer

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