Rick's Bank of America presentation 5.10Nancy Goedeke
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise stimulates the production of endorphins in the brain which elevate mood and reduce stress levels.
The document discusses promotional efforts for SXSW Interactive 2013 including 8 blogs, over 30 tweets, and 55 forum registrants which generated nearly 1,500 new leads. It also held high tech trivia events that aimed to recruit 120 targeted attendees to a forum with a 20% conversion goal but actually had 227 attendees and a 24% conversion rate.
Patterson Medical was experiencing stagnant and declining sales in its medical channels. To address this, they reviewed their target markets and clients, discontinued unproductive product lines and expanded into new markets. They also refined their digital and print marketing materials. This new strategy flattened the trend of losing existing customers, added over 1,000 new customers, and increased sales by $450K.