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Examples Of Online Promotion For
Academics
Thomas Lancaster
Promotional Opportunities
Online Promotion Is Multi-
Levelled
http://blogs.bcu.ac.uk/ctn/is-2-million-enough/
4
Relationship Building
5
Showcase Your Research
Visually
6
Make The Research
Available
http://www.slideshare.net/suebeckingham
Maximum Research Visibility
Advertise widely using different promotional
networks
Drip out selective content to blogs and across
networks
Promote using other people’s (reusable) content if
appropriate
Create short interview style videos to announce
the upcoming talk
Before The Talk Or
Publication
9
http://thomaslancaster.co.uk/blog/the-wider-implications-of-
contract-cheating
10
http://www.contractcheating.com/outsourcing-assignments-exposing-the-threat-posed-
by-contract-cheating-to-the-computing-industry-wolverhampton-24-april-2013
11
http://thomaslancaster.co.uk/blog/developin
g-your-digital-presence-for-academics
Encourage Tweets
Designated Hashtag
Use Storify to create a record of the event
Useful for follow on content
Take photos, video footage and audio recordings
for future reuse
12
During The Session
13
http://storify.com/DrLancaster/hea-computing-
placements
Use SlideShare to make the slides available
Promote the availability of the SlideShare
resources
Embed the SlideShare presentation on
appropriate sites, such as your blog
Turn the slides into screencapture videos hosted
by YouTube and embedded in the blog
Can use http://screencast-o-matic.com
Turn the slides into Prezi presentations
Write short, popular interest, blog articles to bring
the research to a wider audience
14
Post Session Publicity
15
http://thomaslancaster.co.uk/blog/using-professional-online-
presences-to-enhance-computing-student-employability
16
http://prezi.com/8rtzqj2to4od/professional-presences-of-thomas-
lancaster
The Value Of Blogging
Made 26 articles available through UCL’s Open
Access Repository
Wrote a blog post about each paper and tweeted
about each paper
Posts went beyond paper content
Papers went from 1 to 2 downloads to 70
downloads within 24 hours
Melissa Terras
http://blogs.lse.ac.uk/impactofsocialscience
s/2012/04/19/blog-tweeting-papers-worth-it
Today’s Multi-Purpose Content
Reuse
The materials have been created so that they can
be reused in different talks
Several slides (mainly visual) have been
repurposed from other sources
The change is in the manner of presentation
Images have been captured directly to reuse work
already completed
Quickly incorporated using FastStone Capture
The slides will be distributed through the HEA and
through SlideShare
Today’s Strategy
Slides deliberately contain both text and images
Although some sources on presentation skills suggest that images
should be dominant, this is of limited use when viewing the electronic
version of the presentation
The slides do (unavoidably) contain direct and
indirect examples of self-promotion
The slides include direct hyperlinks so that these
become “clickable” within SlideShare
21
Slide Format
Direct – post the SlideShare
Post short videos based on the content
Review individual slides for textual content
Review the Twitter feed (#heaprofpres) for
examples of the main areas found to be
interesting by delegates
(“5 Professional Presence Sites That Computing Academics Should
Be Using Right Now”)
22
Future Post Ideas
Upcoming Strategies
Develop content to suit different levels of
audiences
High quality content for your own blog and sites
Content focused towards the needs of different stakeholders for
other sites, but this can also include self-publicity
Content doesn’t need to be time consuming, and
it can be visual and creative
Content should demonstrate your wider interests
and expertise
Continued Content
25
http://blogs.heacademy.ac.uk/stem/2012/05/25/why-arent-we-
winning-the-contract-cheating-battle
26
http://thomaslancaster.co.uk/blog/my-
professional-linkedin-network-visualised
27
http://thomaslancaster.co.uk/blog/a-quick-
way-to-jazz-up-presentations-with-word-
clouds
Continue to develop personal branding
Work on individual formats (branding) for
PowerPoint slides, including professional
presence links
Develop podcasts for audio content
Explore possibilities for publicity through MOOCs
Produce a “book”
Future Plans
29
Discussion Time

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