SlideShare a Scribd company logo
1 of 10
Technology ,Innovation, Leadership
Ethel Cofie
Ethel Cofie
US Secretary
of Commerce
tweeting
about Ethel
Cofie
6
Ethel Cofie speaking at Global
Entrepreneurship Summit Morocco
www.ethelcofie.com
Ethel
Cofie’s
5
Lesso
ns
I have learnt
As An
A Technology
Entrepreneur
EDEL Technology Consulting :Building
a Global Brand in a Local Market
EDEL
Technology
6
Ethel Cofie speaking at Global
Entrepreneurship Summit Morocco
www.ethelcofie.com
30 countries
Members
Featured
Career
Leadership
Technology
for growth
in Africa
Female
Entreprene
urship
Increase
STEM
Pipeline for
Girls
Ethel Cofie’s Startup
School
Stories
Moving foward
Lessons
STORY: 1
Build Edel technologies into a
multinational, Tech Company
find the shortest possible path
to those 1st million dollars
Build up women in tech
Ghana to become value add
for the ladies into the
network: to support our
women to break more glass
ceiling, C level, Board room
roles and double the girls
choosing to have tech careers.
© Ethel Cofie’s Startup
School
6
Keep the Main thing, the Main thing
MAIN
THING
About Ethel Cofie
Hire
Customers/Candidates Hire Your Product to solve a problem
© Ethel Cofie’s Startup
School
7
STORY: 2
If you find the right
customer you will find
there is value in places you
never knew or realized
Grumpy made over 60m
dollars in the last year.
Grumpy’s earnings have
dwarfed those of many of
Hollywood’s biggest names
such as Gwyneth Paltrow
who, according to Forbes
magazine, earned just over
£12 million last year.
© Ethel Cofie’s Startup
School
8
GRUMPY CAT MAKES MORE MONEY …
GRUMPY
CAT
STORY: 3
CULT
© Ethel Cofie’s Startup
School
9
You do get paid for having a deep rolodex and
having a large network :Trust is Currency
STORY: 4
CULT
As in…
Who gets the most excited
about what you’re working
on, and is always first in line
to pay/discuss/talk about?
You need to know who your
top evangelists will be and
figure out what makes them
tick.
It’s critical to be able to tell a
good story around your
product/cause/brand. Our
brains work well with stories,
especially those that evoke
strong emotions such as fear,
surprise, anger or desire
© Ethel Cofie’s Startup
School
1
0
Develop you own cult

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Ethel Cofie Presentation for Citi Business at Ghana Telecoms University

  • 1. Technology ,Innovation, Leadership Ethel Cofie Ethel Cofie US Secretary of Commerce tweeting about Ethel Cofie 6 Ethel Cofie speaking at Global Entrepreneurship Summit Morocco www.ethelcofie.com
  • 2. Ethel Cofie’s 5 Lesso ns I have learnt As An A Technology Entrepreneur
  • 3. EDEL Technology Consulting :Building a Global Brand in a Local Market EDEL Technology 6 Ethel Cofie speaking at Global Entrepreneurship Summit Morocco www.ethelcofie.com
  • 4. 30 countries Members Featured Career Leadership Technology for growth in Africa Female Entreprene urship Increase STEM Pipeline for Girls
  • 6. STORY: 1 Build Edel technologies into a multinational, Tech Company find the shortest possible path to those 1st million dollars Build up women in tech Ghana to become value add for the ladies into the network: to support our women to break more glass ceiling, C level, Board room roles and double the girls choosing to have tech careers. © Ethel Cofie’s Startup School 6 Keep the Main thing, the Main thing MAIN THING
  • 7. About Ethel Cofie Hire Customers/Candidates Hire Your Product to solve a problem © Ethel Cofie’s Startup School 7
  • 8. STORY: 2 If you find the right customer you will find there is value in places you never knew or realized Grumpy made over 60m dollars in the last year. Grumpy’s earnings have dwarfed those of many of Hollywood’s biggest names such as Gwyneth Paltrow who, according to Forbes magazine, earned just over £12 million last year. © Ethel Cofie’s Startup School 8 GRUMPY CAT MAKES MORE MONEY … GRUMPY CAT
  • 9. STORY: 3 CULT © Ethel Cofie’s Startup School 9 You do get paid for having a deep rolodex and having a large network :Trust is Currency
  • 10. STORY: 4 CULT As in… Who gets the most excited about what you’re working on, and is always first in line to pay/discuss/talk about? You need to know who your top evangelists will be and figure out what makes them tick. It’s critical to be able to tell a good story around your product/cause/brand. Our brains work well with stories, especially those that evoke strong emotions such as fear, surprise, anger or desire © Ethel Cofie’s Startup School 1 0 Develop you own cult