Social media is hot. It’s a hot topic in the business world. A buzz word. A trend. But, with Facebook currently seeing 167 million daily active users in the U.S. and Canada, there’s reason to pay attention to this trend. At their current growth rate, Facebook is projected to have amassed 169.2 million personal Facebook profiles by 2018. That’s over 50% of the projected 2018 population growth census!
Because of this, there’s a strong expectation to be on social, some rushing to have a presence on every platform, but not everyone understands how social media fits into their broader communications and marketing initiatives. Leaders are beginning to question the value of social media, and whether they should just ignore them, or jump ship altogether and just shut down accounts.
Well, the reality is that social media is here to stay. It certainly will evolve, and Facebook might eventually go the way of MySpace, new platforms and features may evolve towards virtual reality, but one thing is clear. Consumers are hungry, searching out experiences on social media to connect and share with their friends, family, and those they share common values and interests with.
We’re here to tell you that social media marketing can help you grow community around your brand through rich online and offline experiences that will both boost your brand and contribute to your bottom line.
This Content Marketing presentation walks through the concept of Value Exchange and how to best leverage your content strategy through Content Process Optimization.
Social media is hot. It’s a hot topic in the business world. A buzz word. A trend. But, with Facebook currently seeing 167 million daily active users in the U.S. and Canada, there’s reason to pay attention to this trend. At their current growth rate, Facebook is projected to have amassed 169.2 million personal Facebook profiles by 2018. That’s over 50% of the projected 2018 population growth census!
Because of this, there’s a strong expectation to be on social, some rushing to have a presence on every platform, but not everyone understands how social media fits into their broader communications and marketing initiatives. Leaders are beginning to question the value of social media, and whether they should just ignore them, or jump ship altogether and just shut down accounts.
Well, the reality is that social media is here to stay. It certainly will evolve, and Facebook might eventually go the way of MySpace, new platforms and features may evolve towards virtual reality, but one thing is clear. Consumers are hungry, searching out experiences on social media to connect and share with their friends, family, and those they share common values and interests with.
We’re here to tell you that social media marketing can help you grow community around your brand through rich online and offline experiences that will both boost your brand and contribute to your bottom line.
This Content Marketing presentation walks through the concept of Value Exchange and how to best leverage your content strategy through Content Process Optimization.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
A glimpse at Communications Strategy Group (CSG)'s approach to Online PR, Social Media and Online Influencer Relations. Visit www.csg-pr.com to learn more.
