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The future of the PR The Internet and the PR ePR St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General
Public relations is the conscious organisation of communication. PR is a management function. The task of PR is:  To achieve mutual understanding and to establish a beneficial relationship, between the organisation and its publics and environment, through two-way communication.
The tools of the PR   The slices of the “PR cake”
[object Object],WEB PR ePR NET  PR ON-LINE PR
ePR=  all form of the conscious organisation of communication, where  the participants are communicate each other available through electronic way, with help of the Internet or the intranet. The ePR all form are interactive!
[object Object],Information Factors of the  ePR Persuasion -  to make understand Behaviour coordination
The main factors of the ePR ,[object Object],[object Object],[object Object]
[object Object],Interactive Homepage,  Web PR Web  conferences Web Presentations
Web PR examples: WEB Relations Home-page with feedback, minimum FAQ service Web press-room, Web conference, Web exhibition, Web auction, etc.
[object Object],Net communications Net PR Virtual organisations Net press services
The forms of the Net PR interNet Relations:   NET PR examples:     *  Net communications Chat - rooms,  Net - Forum - lists,   E-mail -, E - news letters,    Net Human Relations:  Intranet  *  Net press services  Net Press Release, Net Video-press release, Net - B-roll,   *  Virtual organisations,  Job Banks - Job finders, etc.
[object Object],On-line media  off-line - on-line,  On-line PR On-line database  On-line media,  on-line on-line
On-line PR examples: On line Media  Off-line / on line media On-line / on-line media Portal sites On-line - press room,   On-line conferences on line telephone-, video press-conferences,  On-line Forums - on-line opinion research,  On-line Banking services, etc. On-line Database:   Corporate databases (with, or without Password),  On-line corporate libraries,  E-education   On-line distance learning programs,  Web-Press-Radar   (e.g. on-line press clipping service),  etc.
The fields of the ePR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The ePR in the every day work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And what is the future of the public relations?
and the story goes on …
ePR Thank you for your kind attention St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General

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epr-future

  • 1. The future of the PR The Internet and the PR ePR St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General
  • 2. Public relations is the conscious organisation of communication. PR is a management function. The task of PR is: To achieve mutual understanding and to establish a beneficial relationship, between the organisation and its publics and environment, through two-way communication.
  • 3. The tools of the PR The slices of the “PR cake”
  • 4.
  • 5. ePR= all form of the conscious organisation of communication, where the participants are communicate each other available through electronic way, with help of the Internet or the intranet. The ePR all form are interactive!
  • 6.
  • 7.
  • 8.
  • 9. Web PR examples: WEB Relations Home-page with feedback, minimum FAQ service Web press-room, Web conference, Web exhibition, Web auction, etc.
  • 10.
  • 11. The forms of the Net PR interNet Relations: NET PR examples: * Net communications Chat - rooms, Net - Forum - lists, E-mail -, E - news letters, Net Human Relations: Intranet * Net press services Net Press Release, Net Video-press release, Net - B-roll, * Virtual organisations, Job Banks - Job finders, etc.
  • 12.
  • 13. On-line PR examples: On line Media Off-line / on line media On-line / on-line media Portal sites On-line - press room, On-line conferences on line telephone-, video press-conferences, On-line Forums - on-line opinion research, On-line Banking services, etc. On-line Database: Corporate databases (with, or without Password), On-line corporate libraries, E-education On-line distance learning programs, Web-Press-Radar (e.g. on-line press clipping service), etc.
  • 14.
  • 15.
  • 16. And what is the future of the public relations?
  • 17. and the story goes on …
  • 18. ePR Thank you for your kind attention St.Petersburg 29.06.2001. CONFEDERATION EUROPEENNE DES RELATIONS PUBLIQUES EUROPEAN PUBLIC RELATIONS CONFEDERATION Tamás Barát Secretary General