This document provides an overview and comparison of the National Football League (NFL) and the Barclays Premier League (BPL) in terms of their global popularity. It examines reasons for the current greater global popularity of the BPL, such as being televised globally, having high quality sport, and involving many foreign players. It also considers reasons for the NFL's global popularity, like only having one high quality American football league and implementing parity. The document then discusses arguments for and against the NFL becoming as globally popular as the BPL in the future.

1. Extended Project Level 3
Finn Campbell 6514
Unit 1 Dissertation
Will the National Football League ever be as
Global as the Barclays Premier League?
1. NFL Game at Wembley

2. CONTENT
• Rationale
• How can Global Popularity be Achieved
• League Comparison
• Reasons for Premier League’s Global Popularity
• Reasons for National Football League’s Global Popularity
• Why would the NFL not become global?
• Will the NFL ever be as Global as the Barclays Premier League?

3. • Interests in Sport,
Economics and
Business
• Increasing Number of
NFL Games at
Wembley
• Global Popularity of
Barclays Premier
League
RATIONALE
2. Wembley Stadium hosting first NFL Game

4. HOW CAN GLOBAL POPULARITY BE
ACHIEVED?
• Increasing Exposure through Media
3. Graph showing change in amount of technology used
• Through more Entertainment
4. Jerome Simpson front flipping for a touchdown
• Creating a Foreign Interest
5. Manchester United Playing a match in Asia

5. • 1 of 4+ Competitions
• Point System
• Double Round Robin
• No Draws
• No Relegation
• Only League in the World
for American Football
LEAGUE COMPARISON
NFL Barclays Premier League

6. • Televised Globally
• High Quality Sport
• Large Amount of
Foreign Players
REASONS FOR BARCLAYS PREMIER
LEAGUE’S GLOBAL POPULARITY
6. Graph showing Countries televising Barclays Premier League
7. Overhead Kick in BPL
8. Players in Premier League by Region
0
10
20
30
40
50
60
70
CountriesShowingBPL
0
50
100
150
200
250
300
PlayersinPremierLeague

7. • Only High Quality
American Football
League
• Parity
• Played In-Season
Games Abroad
REASONS FOR NATIONAL FOOTBALL
LEAGUE’S GLOBAL POPULARITY
9. Viewing Figures for most Recent Superbowl and Grey Cup10. The Circle of Parity
11. First NFL In-Season Game at Wembley
Superbowl Grey Cup
0
20
40
60
80
100
120
Viewers
Millions

8. WHY WOULD THE NFL NOT BECOME
GLOBAL?
• Sport isn’t played Globally
• Not Enough Action
• Little Foreign Involvement
0
10
20
30
40
50
60
Africa Asia Americas Europe Oceania
American
Football
Soccer
12. Chart showing countries that have an American Football and/or
Soccer Team
59%
9%
15%
3%
5% 9%
Standing
Around
Playing
Replays
Sideline Shots
Coach Shots
Other
13. Chart Showing what is Broadcast in an average NFL Match
1891
56
USA
Foreign
14. Chart showing the Nationalities of NFL Players

9. • Not Played enough
Globally
• Saturated Global Sports
Market
• Premier League is too
Dominant
• More Competitive
• It is Unique
• Can be a Family
Experience
WILL THE NFL EVER BE AS GLOBAL AS
THE BARCLAYS PREMIER LEAGUE?
Yes No

10. SOURCES USED
• Tim Leiweke
Businessman who tried to bring a
NFL Franchise to Los Angeles.
• David M. Carter
Author of ‘Money Games’ ,
Professor at USC Marshall,
Executive Director of Sports
Business Institute
• Mainly Websites 15. Tim Leiweke at a Toronto FC Press Conference
16. David M. Carter
17. The Book written by David
M. Carter

11. ARE THERE ANY QUESTIONS?
18.
ARE THERE ANY QUESTIONS?

12. REFERENCES
1. http://i.huffpost.com/gen/1429514/thumbs/o-WEMBLEY-NFL-facebook.jpg
2. http://www.whoateallthepies.tv/77533094.jpg
3. Deloitte TMT Predictions 2014
4. http://i.dailymail.co.uk/i/pix/2011/12/25/article-0-0F44C8B500000578-724_634x565.jpg
5. http://www.todayonline.com/sites/default/files/styles/photo_gallery_image_lightbox/public/15739135_0.JPG?itok= ennVe54n
6. Data from: http://www.ieyenews.com/wordpress/imc-acquire-premier-league-rights-in-caribbean/ and
http://en.wikipedia.org/wiki/List_of_Premier_League_broadcasters
7. http://www.scaryfootball.com/wp-content/uploads/2013/06/wayne-rooney-amazing-goal-man-city-bicycle-kick.jpg
8. Data from: http://www.sportingintelligence.com/2013/08/11/premier-leagues-global-game-hits-landmark-100th-different-foreign-nationality-110801/
9. Data from : http://www.broadcastingcable.com/news/tv-ratings/super-bowl-viewership-down-first-time-2005/64138 and
http://www.tsn.ca/cfl/story/?id=437512
10. http://4.bp.blogspot.com/-tiHfGC7j77o/UpPJwzZnvgI/AAAAAAAAtFo/zPTmyaeOqXQ/s1600/nfl-1024x1024.png
11. http://img87.imageshack.us/img87/8959/1000085yc5.jpg
12. Data From: http://en.wikipedia.org/wiki/List_of_men's_national_association_football_teams and http://ifaf.org/countries/federation_list
13. Data From : http://online.wsj.com/public/resources/documents/Comparing-Four-NFL-Games.html
14. Data From: http://bleacherreport.com/articles/1641528-where-does-nfl-talent-come-from
15. http://cdn.fansided.com/wp-content/blogs.dir/229/files/2014/02/8116792.jpg
16. http://www.marshall.usc.edu/faculty/directory/davidcarter
17. http://ecx.images-amazon.com/images/I/717Z2VIPcdL._SL1222_.jpg
18. http://www.technobuffalo.com/wp-content/uploads/2013/11/nfl.png