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Enterprise 2.0 – Evaluating the
Effectivity of Social Media for
Learning in Corporate Contexts



MicroLearning 5.0
Innsbruck | July 8
Joachim Niemeier (@JoachimNiemeier)
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 2
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 3
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 4
Social Web – Expectations from Enterprises

            To be informed with a speed and
            performance just like on Twitter

            To network with colleagues like on
            Facebook, LinkedIn or XING

            Collaborate with colleagues and organize
            information as on Wikipedia

            Instant messaging, exchange of documents
            and group communication like on Skype

                         Joachim Niemeier
                         Enterprise 2.0 – Evaluating the Effectivity
                         of Social Media for Learning in Corporate Contexts
                         Seite 5
Social Web – Expectations from Enterprises

            To be informed with a speed and
            performance just like on Twitter

            To network with colleagues like on
            Facebook, LinkedIn or XING

            Collaborate with colleagues and organize
            information as on Wikipedia

            Instant messaging, exchange of documents
            and group communication like on Skype

                         Joachim Niemeier
                         Enterprise 2.0 – Evaluating the Effectivity
                         of Social Media for Learning in Corporate Contexts
                         Seite 6
How will we work tomorrow?

                        high
                                           Arbeiten in
                                         Netzwerken und                                   Arbeitswelt 2.0
                                          Communities
         Collaboration


                                             Today‘s Work                                   Collaboration
                                             Environment                                        Tools
                    low

                                         low                          Technology                                         high


Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf   Joachim Niemeier
                                                                    Enterprise 2.0 – Evaluating the Effectivity
                                                                    of Social Media for Learning in Corporate Contexts
                                                                    Seite 7
Joachim Niemeier
http://www.flickr.com/photos/5tein/2347819459
           Enterprise 2.0 – Evaluating the Effectivity
             of Social Media for Learning in Corporate Contexts
             Seite 8
How we will work tomorrow?

                         high
                                         Work in Networks
                                                                                           Workplace 2.0
                                         and Communities

          Collaboration


                                              Today‘s Work                                  Collaboration
                                              Environment                                       Tools
                      low

                                           low                        Technology                                         high


                                                                    Joachim Niemeier
Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf   Enterprise 2.0 – Evaluating the Effectivity
                                                                    of Social Media for Learning in Corporate Contexts
                                                                    Seite 9
Case 1: Social Media Academy




                       Joachim Niemeier
                       Enterprise 2.0 – Evaluating the Effectivity
                       of Social Media for Learning in Corporate Contexts
                       Seite 10
Case 1: Social Media Academy

 Webinar and additional chat
    opportunities with high profile
    experts („Believe Mode“)
   Collaborative learning in
    communities („Design Mode“)
   Some potential for public
    learning described




                                                  Source: http://clive-
                                                  shepherd.blogspot.com/2011/06/why-we-need-
                                                  less-instruction.html

                                 Joachim Niemeier
                                 Enterprise 2.0 – Evaluating the Effectivity
                                 of Social Media for Learning in Corporate Contexts
                                 Seite 11
Case 2: Enjoy Social Media (Bayer AG)




Source: http://www.slideshare.net/etrude/bildungskongress-knowhowag-
mai2011enjoysocialmedia/15
                                                                       Joachim Niemeier
                                                                       Enterprise 2.0 – Evaluating the Effectivity
                                                                       of Social Media for Learning in Corporate Contexts
                                                                       Seite 12
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 13
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 14
Example Assignments for the Social Media Journey




                        Joachim Niemeier
                        Enterprise 2.0 – Evaluating the Effectivity
                        of Social Media for Learning in Corporate Contexts
                        Seite 15
Case 2: Enjoy Social Media

 No dedicated lectures or expert
    presentations
   Focus is on creating a social media
    experience no matter which tools the
    participants are using
   (Joint) work on activities supported by (open |
    micro) content from the web and how-to
    material
   Reflection of learning experiences in a
    personal blog
   Regulary feedback sessions (webinar)
                                                                  Source: http://clive-
                                                                  shepherd.blogspot.com/2011/06/why-we-need-
                                                                  less-instruction.html

                                 Joachim Niemeier
                                 Enterprise 2.0 – Evaluating the Effectivity
                                 of Social Media for Learning in Corporate Contexts
                                 Seite 16
Lessons Learned (Evaluation Basis)

   Enjoy Social Media – eine Social Media Lernumgebung in der betrieblichen Weiterbildung:
    http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15

   Kompetenz für Enterprise 2.0: http://www.slideshare.net/etrude/kompetenz-e20

   Nicht ohne meine Community - http://www.slideshare.net/etrude/nicht-ohne-meine-community




                                                  Joachim Niemeier
                                                  Enterprise 2.0 – Evaluating the Effectivity
                                                  of Social Media for Learning in Corporate Contexts
                                                  Seite 17
Preliminary Evaluation (1)

 All components (Microblog, Wiki, Blog, Forum) have been
  actively used. The participants themselve proposed additional
  usage scenarios and immediately implemented these
  scenarios

 Participants positively reflect on the experiences they have
  made and began to implement new ways of working into their
  daily lives (Social Bookmarking, Dashboards etc.)

 Social media savy learning facilitators seem to be a rare
  species and the required time effort for the learning facilitators
  was much higher than expected

                               Joachim Niemeier
                               Enterprise 2.0 – Evaluating the Effectivity
                               of Social Media for Learning in Corporate Contexts
                               Seite 18
Preliminary Evaluation (2)
 From the participants point of view the learning journey in a
  discovery mode was - compared with classroom training or a
  WBT - a much more intense learning experience and
  participants expect the result will be more sustainable due to
  the iterations and feedback sessions

 Community building among the participants is expected to be a
  solid basis for networking and collaboration in future business
  activities

 Immediate transfer of new experiences (business-oriented
  application of social media, networking, collaboration) into daily
  working life is expected
                               Joachim Niemeier
                               Enterprise 2.0 – Evaluating the Effectivity
                               of Social Media for Learning in Corporate Contexts
                               Seite 19
The Enjoy Social Media Project Team




                        Joachim Niemeier
                        Enterprise 2.0 – Evaluating the Effectivity
                        of Social Media for Learning in Corporate Contexts
                        Seite 20
Topics from the Competence for Enterprise 2.0 Round
Table
 What is an appropriate technical environment
    (LMS 2.0, PLE, social networking application,
    Enterprise 2.0 platform, Mobile)?
   What is the right mixture (methods, contents)?
   Competencies of todays trainers: are there
    enough trainers with Web 2.0 / social media
    competence able to act as a learning facilitator?
   Under which conditions is a broad corporate role-
    out feasible (costs, resources, infrastructure)?
   What amount of adoption is required for different
    stakeholders or target groups?                    Source: http://clive-
                                                      shepherd.blogspot.com/2011/06/why-
   If Enterprise 2.0 is more than an IT project, who we-need-less-instruction.html
    will be responsible?
                                       Joachim Niemeier
                                       Enterprise 2.0 – Evaluating the Effectivity
                                       of Social Media for Learning in Corporate Contexts
                                       Seite 21
Joachim Niemeier
Enterprise 2.0 – Evaluating the Effectivity
of Social Media for Learning in Corporate Contexts
Seite 22

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Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Context

  • 1. Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts MicroLearning 5.0 Innsbruck | July 8 Joachim Niemeier (@JoachimNiemeier)
  • 2. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 2
  • 3. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 3
  • 4. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 4
  • 5. Social Web – Expectations from Enterprises To be informed with a speed and performance just like on Twitter To network with colleagues like on Facebook, LinkedIn or XING Collaborate with colleagues and organize information as on Wikipedia Instant messaging, exchange of documents and group communication like on Skype Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 5
  • 6. Social Web – Expectations from Enterprises To be informed with a speed and performance just like on Twitter To network with colleagues like on Facebook, LinkedIn or XING Collaborate with colleagues and organize information as on Wikipedia Instant messaging, exchange of documents and group communication like on Skype Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 6
  • 7. How will we work tomorrow? high Arbeiten in Netzwerken und Arbeitswelt 2.0 Communities Collaboration Today‘s Work Collaboration Environment Tools low low Technology high Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 7
  • 8. Joachim Niemeier http://www.flickr.com/photos/5tein/2347819459 Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 8
  • 9. How we will work tomorrow? high Work in Networks Workplace 2.0 and Communities Collaboration Today‘s Work Collaboration Environment Tools low low Technology high Joachim Niemeier Adopted from: http://www.workingwikily.net/Working_Wikily_2.0.pdf Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 9
  • 10. Case 1: Social Media Academy Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 10
  • 11. Case 1: Social Media Academy  Webinar and additional chat opportunities with high profile experts („Believe Mode“)  Collaborative learning in communities („Design Mode“)  Some potential for public learning described Source: http://clive- shepherd.blogspot.com/2011/06/why-we-need- less-instruction.html Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 11
  • 12. Case 2: Enjoy Social Media (Bayer AG) Source: http://www.slideshare.net/etrude/bildungskongress-knowhowag- mai2011enjoysocialmedia/15 Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 12
  • 13. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 13
  • 14. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 14
  • 15. Example Assignments for the Social Media Journey Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 15
  • 16. Case 2: Enjoy Social Media  No dedicated lectures or expert presentations  Focus is on creating a social media experience no matter which tools the participants are using  (Joint) work on activities supported by (open | micro) content from the web and how-to material  Reflection of learning experiences in a personal blog  Regulary feedback sessions (webinar) Source: http://clive- shepherd.blogspot.com/2011/06/why-we-need- less-instruction.html Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 16
  • 17. Lessons Learned (Evaluation Basis)  Enjoy Social Media – eine Social Media Lernumgebung in der betrieblichen Weiterbildung: http://www.slideshare.net/etrude/bildungskongress-knowhowag-mai2011enjoysocialmedia/15  Kompetenz für Enterprise 2.0: http://www.slideshare.net/etrude/kompetenz-e20  Nicht ohne meine Community - http://www.slideshare.net/etrude/nicht-ohne-meine-community Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 17
  • 18. Preliminary Evaluation (1)  All components (Microblog, Wiki, Blog, Forum) have been actively used. The participants themselve proposed additional usage scenarios and immediately implemented these scenarios  Participants positively reflect on the experiences they have made and began to implement new ways of working into their daily lives (Social Bookmarking, Dashboards etc.)  Social media savy learning facilitators seem to be a rare species and the required time effort for the learning facilitators was much higher than expected Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 18
  • 19. Preliminary Evaluation (2)  From the participants point of view the learning journey in a discovery mode was - compared with classroom training or a WBT - a much more intense learning experience and participants expect the result will be more sustainable due to the iterations and feedback sessions  Community building among the participants is expected to be a solid basis for networking and collaboration in future business activities  Immediate transfer of new experiences (business-oriented application of social media, networking, collaboration) into daily working life is expected Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 19
  • 20. The Enjoy Social Media Project Team Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 20
  • 21. Topics from the Competence for Enterprise 2.0 Round Table  What is an appropriate technical environment (LMS 2.0, PLE, social networking application, Enterprise 2.0 platform, Mobile)?  What is the right mixture (methods, contents)?  Competencies of todays trainers: are there enough trainers with Web 2.0 / social media competence able to act as a learning facilitator?  Under which conditions is a broad corporate role- out feasible (costs, resources, infrastructure)?  What amount of adoption is required for different stakeholders or target groups? Source: http://clive- shepherd.blogspot.com/2011/06/why-  If Enterprise 2.0 is more than an IT project, who we-need-less-instruction.html will be responsible? Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 21
  • 22. Joachim Niemeier Enterprise 2.0 – Evaluating the Effectivity of Social Media for Learning in Corporate Contexts Seite 22