SlideShare a Scribd company logo
#BrainiHack by B.E.N.I
(Ben. Elad. Nadav. Itay.)
Innovation
For Emotions
Measures
ACTIONS
Eye tracking
Analytics

Measures
OPTIONS
Measures
EMOTIONS
Impact
NeuroMarketing
Brands want to
understand
consumers mind
Technology
Epoc EMOTIV AffectivSuite
Long
term
excite

Short
term
excite

1

Engagement

0

Boredom
CALCULATING
higher rate
of emotion
in every second
Boredom
Engagement
Long term excite
Short term excite
Focus
Group
Start recording
User’s session
Tester decide
User’s session
Mobile
App
Setting > > >
Press above to our real-time test
REAL TIME
is the new
REALITY
So every design studio…

1

Test user

1

Designer
Can buy $300/$750 device…
and TEST UX/APP/Web design!

=
tnx
Fun


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