The Game of Thrones guide to social media monitoring

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9 lessons from the social
media warriors of Westeros

Let the Lannisters, Starks and
Baratheons lead the way…
WHY DOES SOCIAL MEDIA
MONITORING MATTER?
And what can we learn fro...

A SMM lesson from
Lord Baelish (Littlefinger)
Listen and Learn
Lesson 1

Lord Baelish (Littlefinger) would never have climbed the
ranks of Westeros and obtained powerful positions without
constan...

A SMM lesson from
Tywin Lannister
Gauging
sentiment
is essential
Lesson 2

Tywin Lannister is well-practiced at extracting and exploiting
information to prey on his victim’s sentiments, allowing hi...

A SMM lesson from
Varys
Exploit your
powers of
espionage
Lesson 3

Varys, spymaster to the King, exploited his powers of
espionage to traffic information between Houses.
So, what are you wa...

A SMM lesson from
Bran Stark
Predict
the future
(as much as humanly possible!)
Lesson 4

Bran Stark’s may possess prophetic powers which allow him to stay
one step ahead of his enemies…but who would have thought...

A SMM lesson from
Cersei and Jaimie Lannister
Crisis manage to
the max
Lesson 5

For Cersei and Jamie Lannister, word getting out about their incestuous
relationship certainly constituted a crisis. In or...

A SMM lesson from
Daenerys Targaryen (khaleesi)
Fight (fire) with
fire
Lesson 6

Social media monitoring tools can be likened to Dynarus Tygarean; the
only difference being that one fights with fire (or ...

A SMM lesson from
Joffrey Baratheon
Bask in your
awesomeness
Lesson 7

If there’s one thing we can learn from Joffrey Baratheon, it’s that basking in
your own awesomeness will not necessarily b...

A SMM lesson from
Maegery Tyrell
Set (and spot) the
latest trends
Lesson 8

When Margaery Tyrell first came on the scene, sporting a daring dress,
slashed to the navel, there was no question about i...

A SMM lesson from
The HBO Bosses
Keep an eye on
influencers
Lesson 9

If even the big bosses of HBO (creators of Game of Thrones) are keeping
an eye on their influencers, what are you waiting ...

So, there you have it – 9 essential lessons in Social Media
Monitoring from the Game of Thrones gurus of the social media
...

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