12.1.1 Strategic communication (NAP GN)- Introduction

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Photo : Flickr/Birdyartworks
Strategic communications for
the NAP process
Christian Ledwell
NAP Expo 2019

Objectives
of this
session
• To present key considerations for
how strategic communications
can support the process to
for...

What is strategic
communications
Strategic communication is
purposeful communication.
“The purposeful use of
communication...

Three
must-haves
for effective
communications
1) Clear, measurable
objectives
2) Knowing who you want to
reach
3) Tailored...

What are
some of the
challenges?
• Adaptation is complex
• The NAP process can be highly
technical
• A wide range of stake...

Objectives
Examples of communications
objectives in the NAP process could
include:
• building high-level support for
the N...

Audiences
Who do you need to influence to
support the achievement of your
objective?
Your target audience is likely
smalle...

Good
practices
for key
messages
• Clear: avoid jargon! Use
conversational language where
possible
• Concise: remember aver...

Message
supports
Repetition is key to good
communications. But that doesn’t mean
repeating the same exact message.
Message...

Human
Interest
Stories

Grenada

1.5 to Stay Alive

Communications
channels:
How is your
message
being
conveyed?
• Who is your messenger or
spokesperson that will help
you ac...

Fiji NAP launch at COP 24

Spokespersons: Fiji NAP launch at COP 24
National adaptation
planning is "a
continuous and
progressive process
to ensure a...

Jamaica: Voices for Climate Change
Education 2019 Campaign
Panos Caribbean, through its
Voices for Climate Change
Educatio...

Voices for Climate Change Education
2019 Campaign
“Community artists spreading
the messages at the
community level … inspi...

napglobalnetwork.org
@NAP_Network

Saint Lucia’s Climate Change
Communication Strategy
Under the National Adaptation Planning Process

BACKGROUND
THIS COMMUNICATION STRATEGY
WAS PREPARED UNDER THE
GUIDANCE OF THE DEPARTMENT OF
SUSTAINABLE DEVELOPMENT WITH
S...

STRATEGIC AIM
THE STRATEGY AIMS TO PROVIDE SHORT
AND MID-TERM ADVICE ON HOW THE
GOVERNMENT OF SAINT LUCIA CAN USE
STRATEGI...

Considerations in
Developing the Strategy
Felt Needs Unfelt Needs
Agreed Climate
Actions
Effectively Communicate…

Considerations in
Developing the Strategy
FORM FUNCTION FULFILMENT
Effectively Communicate…

FORM
Mediums Used
• Culturally and Socially
Appropriate
• Provides Adequate Coverage
• Ease of use
Actions/Investments
• A...

FUNCTION
Mediums Used
• Facilitates Exchanges
Locally and
Internationally
• Communicates
obligations, privileges and
expec...

FULFILLMENT
Mediums Used
• Actors agree that their
concerns are being
articulated and that there
is mutuality
Actions Agre...

A QUEST FOR ANSWERS
Stakeholders?
Changes in
knowledge or
behavior?
Messages and
Channels to
be used?
Shared
Responsibilit...

STRATEGIC
FRAMEWORK
SETTING
OBJECTIVES
&
ORGANIZING
INTERNALLY IDENTIFY
AND
UNDERSTAN
D
AUDIENCES
DEVELOPING
MESSAGES
TIME...

PRIORITY AUDIENCES
INTERNAL
• Political Leadership
• Ministries and Agencies
EXTERNAL
• Media
• Technical Experts
• Small ...

MONITORING
AND EVALUATION
MEDIA MONITORING
Systematic tracking of media coverage
WEBSITE ANALYTICS
• Set up of climate cha...

SUPPORTING
ACTIONS
Strengthen Political and
Intergovernmental Coordination
• Establishment of working group of
government ...

CAMPAIGN ACTIONS
Lucian Calypsonians ACT NOW Saint Lucia
Music Video
https://youtu.be/wdpDQKe1j50
#1point5toStayAlive – th...

THANK YOU!!
고맙습니다

Strategic communication on the NAP
Process in Grenada
Event: NAP Expo 2019
Speaker: Trevor Thompson, Land Use Officer, Gov...

Grenada’s NAP
23.04.2019
Time horizon: 2017-2021
Approach: A participatory, consultative, Small
Island Developing State-sp...

Approach to communications
• Objectives
• The 1st Nat Com served as the basis for discussions at NAP Kickoff.
• Revision o...

KEY MESSAGE
23.04.2019
GRENADA ADAPTS TO CLIMATE CHANGE. NOW!

Climate change adaptation billboard
Artwork featured throughout Grenada, Carriacou and
Petite Martinique, including on 7 p...

Climate Change Awareness Walk
With an official estimate of 700 persons, the walk started at
Tanteen Playing field and made...

Nawasa Water Warz
An inter-secondary schools debate was organized on
climate change where over 236 kids participated from
...

Music video (link)
23.04.2019

Thank you for your attention!
23.04.2019
If you have any questions or comments,
please do not hesitate to contact us!

Activity
• Facilitators already have an objective and a
target audience.
• Pretend that you are a country’s NAP team.
Cons...

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