Wikis, Web 2.0

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Web 1.0, Web 2.0 & Wikis Brett Atwood

(Don’t) Believe the Hype <ul><li>The online media and marketing sector has a brief (but shady) history </li></ul><ul><ul><...

Rise in the ’90s <ul><li>When the Internet emerged into the mainstream, there were a lot of promises – many of which were ...

Rise in the ’90s <ul><li>Traditional media companies invested heavily in the Internet space </li></ul><ul><ul><li>Example:...

Rise in the ’90s <ul><li>Many “cutting edge” technologies use the Internet with a lot of “hype” </li></ul><ul><ul><li>Some...

Failures <ul><li>But there were also technologies that failed </li></ul>

Crash of 2001 <ul><li>In the rush to get rich many businesses went bankrupt and investors got burned </li></ul><ul><li>Con...

Welcome to Web 2.0

Web 2.0 <ul><li>As the Internet continues to grow in popularity, a new generation of more stable businesses and technologi...

Web 2.0 <ul><li>Web serves as a platform for other technologies to interoperate with </li></ul><ul><ul><li>Mobile devices ...

Web 2.0 <ul><li>Architecture of participation </li></ul><ul><ul><li>User-generated content </li></ul></ul><ul><ul><ul><li>...

Web 2.0 <ul><li>All of which enable a new ecosystem for online public relations campaigns </li></ul>

Web 2.0 <ul><li>The definition of “Web 2.0” extends to several other areas </li></ul><ul><li>The term is subject to “hype”...

Web 2.0 <ul><li>Content power shift to the masses rather than the “mass media” </li></ul><ul><li>Mass media is “de-massed”...

User-Generated Content <ul><li>These sites build content from the submission of users, rather than staff editors or writer...

Content Management Systems <ul><li>Publishing information online has become easier due to several self-publishing tools an...

Publishing Tools: Blogs <ul><li>Popular Blog Tools </li></ul><ul><ul><li>Blogger.com </li></ul></ul><ul><ul><li>LiveJourna...

Publishing Tools: Wikis <ul><li>The “wiki” concept of user-created content extends beyond news </li></ul><ul><ul><li>Wikip...

In-Class Activity <ul><li>Register with Wikipedia.org </li></ul><ul><li>Add to an existing entry </li></ul><ul><li>Create...

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