Social Media - Understanding Its Use

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S o c i a l M e d i a
Zellous.org
Understanding its use

• “You are in the findability
department.
• The marketing
department is dead.”
• -
•
• - Todd Defren

Not too long ago...
marketing was a one-way street where companies talked
at us. There was no common effective way to talk...

These marketing methods are not gone. They still work
for some, but they’re losing their effectiveness.
Why?
The consumer’...

The prime goal of Online Social Media is to:
build relationships by word-of-mouth online.

The number one reason people fail at
social media is:
The foundation hasn’t been prepared which includes:
1. One has not a...

Social media is not ...
a stand alone process or outcome. It should be integrated
as an extension of the (business or indi...

Do you need a blog?
Not necessarily, but you do always need
fresh content on a regular basis.
What is the difference betwe...

Attract Using Your B.I.O.
Individuality: What makes you inherently different from
the rest of us? What makes you stand out...

Transformations
Two typical types of transformations.
1) You convert a new acquaintance to a subscriber.
2) You convert a ...

Continue
As your new contacts turn into subscribers,
the “social proof” in numbers, (which is the rest of the
people at th...

Ways to Measure Social Media Success
Measure the quantity of visitors along with
other site analytics
Measure the number o...

Websites, Blogs, & SEO
The website is the window into the company.
Three good reasons to have one:
1) Websites are expecte...

Three things a business site must
accomplish:
According to a recent media study: Web users
form first impressions of web p...

What is really valuable?

Seven Elements of a Great Website:
1) Desirable - The design is attractive
2) Accessible - easily navigated, intuitive, an...

4) Searchable (SEO) viewable in all browsers, navigationally
intuitive, appropriate/integrated meta data,
image data, W3C ...

6) Sustainable - able to support the principles of sustainable
design
7) Valuable - as a whole, the entire site is an enri...

SEO Tips:
1) Phrases in search field match page content
2) All about character combinations. Pretend you are
different typ...

SEO Programming
Pretend you are the visitor. Target your search phrases.
Use common phrases and common misspellings. Searc...

Why social media?
• It is where the people are. FB alone holds more than one
billion monthly active users as of October 20...

Our Community
academia
activist groups
charities
citizens' militia
civic groups
clubs (sports, social, etc.)
community fou...

environmental groups
foundations
intermediary organizations for the voluntary/non-profit sector
men's groups
non-governmen...

This is our human community.
This is our core social network.
Social media online is just one method of communicating
and ...

Facebook’s Four Areas
1) Profiles
(not for businesses)
a) A good picture
b) Wall good for images and links to establish br...

In Facebook a friend is just someone you know from
the most shallow level to the deepest intimacy.
Building Friendship Bas...

Facebook Groups (like a forum)
• Messaging members of a group one can personally do
and personalize it.
• Look for a group...

FB Pages (or fan pages)
• Are for ones business
• Pages are more customizable
• They are indexed and searchable
• One can ...

Types of Events:
• Local live events
• Live events in other cities
• Performances’
• Book signing
• Webinars
• Virtual eve...

FB Appreciations
FB Connect
• Are widgets and are usually 3rd party programs
• Living social is a good one
• Notes and vid...

Don’t
• Be pushy
• Post your web link when writing on someone’s wall (it’s blatant
self-promotion and will usually be dele...

Typical Maintenance:
• Approve or disapprove friend requests
• Wish friends a happy birthday
• Update your status when som...

Maintenance
• Post notes and videos
• Pick some people you know to setup a one-on-one meeting
• Frequently examine your st...

Site Integration
• Make it easy for anyone to share your sites
information from wherever they are.
• Revolve all of your s...

Blogs
Conversations
Press Releases
Maps
Contemporary websites pull content from social media portals
using their APIs.
Don...

• make it easy for anyone to share your sites
information from wherever they are.
• revolve all of your social media effor...

Must Haves
• Social Networking
• Email capture mechanism
• Blogging & Web Publishing
• In-House and Independent Forums/Wik...

. . . because not everyone is created the same
Diversify
Your Approach

Questions for
Measuring Success
Does it feel like it is working?
What is your bottom line?
How many leads do you have?
Int...

Action Summary
We hope this information outlined
in this presentation has been useful.
Keep being true to yourself and/or ...

S o c i a l M e d i a
Understanding its use
Zellous.org
The End

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