Discover The Top 3 Ways To Build Authority By Going Beyond Just Link

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

What’s the Value of Being Authoritative?
What's the value of building authority in an AI
content future?
How do subject ma...

AI Tools Existed for Years, but ChatGPT…
Is the pop star of the AI conversation.

Poll: Have you tried ChatGPT, Bing’s
Chatbot, or another generative AI
tool?
● Yes, and I’m actively using AI tools to cre...

1. Generative AI Is a Fancy Parrot
Remember: AI content generators
can’t actually think for themselves the
same way humans...

No, Pee-wee.

When an Answer Isn’t THE Answer…
Even Bing mismatched the query and answer here.

These Articles Don’t Exist.
ChatGPT is a language model. It makes stuﬀ up!

AI Is Already Getting Sloppy.
It’s happening all over.

Where Is “True North”?
If you only follow a compass without reference to a map, you will get lost.

Poll: Who is writing your topical
content?
● A team of in-house writers
● An outsourced third-party tool (Textbroker, etc....

2. Highlight Quality Authorship.
Create detailed author bio pages.
Include details in hero images.
Add industry credential...

There’s More “E” To EAT - Experience
Example: Just repeating the
manufacturer’s description in
diﬀerent words when craftin...

The Ability To Write ≠ Expertise
In most industries, the ability to write is not synonymous with expertise.
Research ≠ Exp...

Poll: Do you consult with subject
matter experts when crafting content?
● Yes, subject matter experts write the content.
●...

Need Expertise? Ask Questions.
Want to build better content? Use outreach to gather expertise.

Gathering Expertise Through Outreach
Consider what your audience actually wants to know.
Then, generate 3-10 questions to ...

Social Media Is OPEN for EXPERT Outreach.
Observe: Follow trends and use tools to analyze what
authorities post about.
Par...

Looking for New Keyword or Content
Ideas?
Tip: Find allies who are also
targeting your audience. Then, look
for topics and...

3. Authority Building Value Goes Beyond Links
“Compared to non-branded keywords,
branded keywords have over 2X higher
conv...

Yes, Links… But Also “Mentions”
Use HARO & Terkel.
Publish unique industry data.
Do something distinctive that stands out....

Authoritative Content Gets Cited
When you publish unique, relevant, and authoritative content,
it gets referenced and cite...

Discover The Top 3 Ways To Build Authority By Going Beyond Just Link

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1042022 views
Storytelling For The Web: Integrate... by Chiara Aliotta 954721 views
Artificial Intelligence, Data and C... by OECD Directorate ... 880306 views
How to Leverage AI to Boost Employe... by SocialHRCamp 370586 views
2024 State of Marketing Report – by... by Marius Sescu 210442 views
Everything You Need To Know About C... by Expeed Software 229923 views

View on Slideshare

1 of 27 Ad

View on Slideshare

1 of 27 Ad