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Gai and Klesse (2019)
• “More in [the section
you were reading from]”
• “Similar to [the band you
listened to]”
• “People ...
Gai and Klesse (2019)
• Companies often use algorithms to personalize
product recommendations to customers.
• Marketers ca...
Gai and Klesse (2019)
Impact of article recommendation framing on
click-throughs: Evidence from WeChat
 60 articles were ...
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