Being a ******** Designer

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NAMASTE
Thank you to be here this evening

HELLOguys

BE A
*******DESIGNER

BE A
*******DESIGNER
Now is your turn

BE AN
DESIGNER
ADVANCED

BE A
DESIGNER
COOL

BE A
DESIGNER
VISIONARY

BE A
DESIGNER
DISRUPTIVE

YOUR SUCCESS COMES OUT
FROM YOUR COMPANY
CULTURE

CULTURE /ˈkəlCHər/
Source: Wikipedia
[…] the art and other manifestation of
human intellectual achievement regarded
collec...

CULTURE /ˈkəlCHər/
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]
Source:...

YOU
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]

YOUR COMPANY
[…] the art and other manifestation of
human intellectual achievement regarded
collectively […]

COMPETITIVE
COMPLEX
ENGAGING
DYNAMIC

YOU WILL
SURVIVE

KNOW YOUR
COMPANY

SHARECOMPETITION

TITLE ≠ RANK

IT’S NOT NEGATIVE DUDE!
It’s an Human Behaviour

CAPACITY

KNOW YOUR
AUDIENCE

HUMANSThey are not able to change often

ADJUSTYour stakeholders

INFLUENTIAL
NOT INFLUENTIAL
SUPPORTIVEANTAGONIST

EDUCATE
LOCATE
PROMOTE
FEED
INFLUENTIAL
NOT INFLUENTIAL
SUPPORTIVEANTAGONIST

KNOW YOUR
YOURSELF

HEY DUDE 
THERE IS A BAD NEWS

DESIGNERS ARE
PAIN IN THE ASS
Peter Merholz

DEVELOPERS ARE
PAIN IN THE ASS
Me, this evening

IF YOU WANT TO
CHANGE THE WAY
OF BEING
YOU HAVE TO
CHANGE THE WAY
OF DOING

LIVING LIFE THROUGH
FEAR IS SURVIVING

ITALIANS ARE GOOD  
AT COMPLAINING

WTF??

Fonte: Gettyimages

CULTURE =
BEHAVIOUR
TIME

since 2012 we try to develop
a design culture

inside our company, with the board and
with our “champions”

WE ARE WHAT WE DO.
Our habits connects what we think we are and
what our company sees us.

CULTURE =
HABITS
TIME

THE RULE OF 7 HABITS
Plus minus 2? No, no.
We needs all these habits.

Habits #1
EMPATHY

Habits #2
VULNERABILITY

Habits #3
CURIOSITY

Habits #4
HUMILITY

Habits #5
FLEXIBILITY

Habits #6
INTEGRITY

Habits #7
AUDACITY

守破離Shu ha ri

守Shu
"protect", "obey"—traditional wisdom—learning fundamentals,
techniques, heuristics, proverbs

破Ha
"detach", "digress"—breaking with tradition—detachment from the
illusions of self

離Ri
"leave", "separate"—transcendence—transcending the physical

http://bit.ly/nufra-books
SOME BOOKS

Francesco Casale
User Experience Manager & Team Leader - Accenture Digital
twitter: @nuguerrilla
email: francesco.casale@i...

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