2019 Marketing Career Landscape Survey

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During Q2 2019, we launched the first
Loomly Marketing Career Landscape Survey.
This* is what we learnt.
*Based on answers...

Demographics
1

! In which country do you currently work?
USA
55%
UK
6%
Canada
4%
Italy
3%
Australia
2%

! What is your gender?
Female
70%
Male
30%

! What is your highest level of formal
education?
Bachelor
52%
Master
25%
High School
16%

! What is your academic background?
Various (Other)
46%
Computer Science
2%
Marketing
41%
Finance & Accounting
4%

Trends &
Practices
2

! Which soft skills do you think are the most
in-demand for marketing professionals?
Creativity
77%
Time Mgmt
48%
Collabor...

! Which hard skills are the most in-
demand for marketing professionals?
*Social, SEO, paid.
Digital*
Marketing
74%
Conten...

! Which marketing tools are essential
to your job at the moment?
Social Media
Management
79%
Email
Marketing
38%
Web
Analy...

! What is your preferred way of
purchasing software?
Monthly
Subscription
41%
Yearly
Subscription
32%
One-Time
License
21%

Current Job
3

! In your current job, what is your level of
seniority?
14%
2%
17%
26%
23%
C-Level
VP
Director
Manager
Associate

! What is the size of your current
organization?
0%
10%
20%
30%
40%
50%
60%
1-9 Employees 10-99 Employees 100-999 Employee...

! What is your current office setup?
Private Office
38%
Open Space
28%
Remote Setup
17%
Coworking Space
15%

! How many people are in your marketing team?
0% 10% 20% 30% 40% 50% 60% 70% 80%
Working Solo
2-5 People
6-10 People
11-20...

! How many people do you actually
collaborate with in total?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Working Solo
2-5 Pe...

Job Satisfaction
4

! How fulfilled are you with your current
work conditions?
25%25% 39%5%4%
ThrilledFrustrated Uncomfortable Ok Comfortable

! How interesting is your current job?
17% 52%2%
ExhilaratingBoring Acceptable Interesting
28%

! How pleased are you with your current
compensation?
46%46%
I am paid more than I expectI am paid less than I expect I am...

How long have you been with your
current employer?
24% 16%28%
More than 36 monthsLess than 12 months 12-24 months 24-36 mo...

How long do you intend to stay with
your current employer?
22% 10%17%
More than 36 monthsLess than 12 months 12-24 months ...

Next Job
5

! Does your current employer provide you
with a clear career path?
No
53%
Yes
46%

☎ How often are you contacted by a
recruiter?
Once A Week
12%
Once A Month
20%
Once A Quarter
21%
Once A Year
10%
Never
31%

! What are you looking for in a job?
Culture
Fit
50%
Stimulating
Challenges
58%
Growth
Potential
48%
High
Compensation
35%...

The Future Of
Marketing
Careers6

! Do you think your job can easily be
automated?
No
68%
Yes
14%
I Don’t Know
16%

! Do you think you will be in the marketing
field until the end of your career?
Certainly Not
5%
It’s Unlikely
9%
I Don’t ...

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