WHY EXPERIENTIAL IS THE FUTURE OF RETAIL

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Why experiential is the Future of Retail
Illustrated with 20 killer best practices
© Lululemon

“I certainly don’t think we’re in the midst of a retail
apocalypse and I do not believe that Amazon is killing
retailers.
...

3
Consumers don’t care about channels. They care about a unique &
personalized experience
© B8ta

When imagining their ultimate in-store experience, consumers
look at four major criteria
Source: i-Moderate. 2017
Convenie...

Source: HRC Retail Advisory, 2018
Successful services offer convenience, time-saving and
human advice (Price scan, Click &...

In-store experience will be US retailers’ 2nd largest area of marketing
spend, with 55% of retailers investing in it by 20...

If there was a recipe for creating a successful experiential retail concept,
what would the ingredients be?
7© iVentures C...

Provide a differentiating and inspirational product offering or
curation
8© Violet Grey

Offer added-value services to drive traffic in store and engage
customers
9© Selfridges

Leverage technology to elevate the in-store experience
10© Farfetch

© Farfetch
Have welcoming store associates, trained experts, helpful when
customers need help
11© Apple

Make shopping a social experience by bringing people together in
store and engaging them
12© American Girl

Offer great physical environment + overall customer experience
= WOW effect
13

“Media is becoming the store. As a result, stores must
become media… stores are the most powerful,
measurable, manageable ...

15
20 killer experiential retail best practices
© Story

20 killer experiential retail best practices
16
Flagships or concept
stores
Pop-up concepts &
stores

© iVentures...

Facts: Technology and Community are the least implemented.
They are differentiators that enhance the customer experience
O...

20 Experiential retail best practices
18
Flagships & concept stores
18

19
Concept: a new generation of bookstores launched
by online retailer Amazon, where customers can
discover the next great...

20© Amazon Books

21© Amazon Books

22© Amazon Books

23© Amazon Books

24
Store’s strengths
OFFERING OR CURATION
•  Large selection of books rated 4
and above with Goodreads
customer reviews, o...

26© American Girl

27© American Girl

28© American Girl

29© American Girl

30© American Girl

31
Store’s strengths
OFFERING OR CURATION
•  Large selection of dolls and accessories,
best-selling fiction and advice boo...

32
Concept: a new generation of tech gadget stores,
designed like a showroom/gallery, where customers
can touch, test driv...

33© B8ta

34© B8ta

35© B8ta

36
Store’s strengths
OFFERING OR CURATION
•  Mixed curation of 100 high-tech
products from leading tech brands as
well as ...

37
Concept: Beauty box leader’s flagship store in Soho,
NYC where women shop for beauty and grooming
products, build perso...

38© Birchbox

39© Birchbox

40© Birchbox

41© Birchbox

42© Birchbox

43
Store’s strengths
OFFERING OR CURATION
•  Curation of beauty and grooming
products that changes frequently in
order to ...

44
Concept: Bite launched Lip Lab, stores where
customers can experience the art of making their
very own personalized lip...

45© Bite

46© Bite

47© Bite

48© Bite

49© Bite

50© Bite

Store’s strengths
OFFERING OR CURATION
•  Creamy, high-pigment, moisture-
rich lip products made with food-
grade, antioxi...

53© Buly

54© Buly

55© Buly

56© Buly

57© Buly

58© Buly

59
Store’s strengths
OFFERING OR CURATION
•  Large offering of cosmetics products in
traditional glass or aluminum
packagi...

61© dyson

62© dyson

63© dyson

64© dyson

65© dyson

66
Store’s strengths
OFFERING OR CURATION
•  6 product universes: Vacuum cleaners,
Hair care, Air treatment, Fans & heater...

67
Concept: opened in February this year, Ekoplaza
Lab is a 646 sq.ft. “shop in the shop” inside the
Dutch eco supermarket...

68© Ekoplaza

69© Ekoplaza

70© Ekoplaza

71© Ekoplaza

Store’s strengths
OFFERING OR CURATION
•  700 plastic-free organic products
including meat, rice, sauces, dairy,
chocolate...

73
Concept: for its Spring/Summer #guccihallucination
campaign, Gucci transforms its international stores
into interactive...

74© Gucci

75© Gucci

76© Gucci

77© Gucci

Store’s strengths
OFFERING OR CURATION
•  Gucci’s Spring / Summer collection
showcased physically and digitally, like
artw...

79
Concept: first launched in 2014 in London in a
27,000 sq.ft. space, House of Vans is a cultural hub
that merges fashion...

80© Vans

81© Vans

82© Vans

83© Vans

84© Vans

85© Vans

86© Vans

88
Concept: opened in July 2017 midtown in NYC,
Lululemon’s flagship is a 8,000 sq.ft. space
designed to immerse customers...

89© Lululemon

90© Lululemon

91© Lululemon

92© Lululemon

93© Lululemon

Store’s strengths
OFFERING OR CURATION
•  Good and wide selection of
technical athletic clothes for
yoga, running, working...

95
Concept: opened in December 2016, the 5,000
sq.ft. flagship of the fashion rental company Rent
the Runway was designed ...

96© Rent the runway

97© Rent the runway

98© Rent the runway

99© Rent the runway

100© Rent the runway

101© Rent the runway

Store’s strengths
OFFERING OR CURATION
•  Rotating selection of designer styles from
everyday outfits to black tie, person...

103
Concept: launched in July 2017 in Boston’s
Newbury Street, Sephora Studio is Sephora’s new
high-tech mini-store concep...

104© Sephora

105© Sephora

106© Sephora

107© Sephora

Store’s strengths
OFFERING OR CURATION
•  Curated selection of brands
across prestige cosmetics,
skincare, hair care and f...

109
Concept: opened in 2015, The Apartment by The
Line is retailer The Line’s offline concept store in
LA and NYC, designe...

110© The Line

111© The Line

112© The Line

113© The Line

114© The Line

115
Store’s strengths
OFFERING OR CURATION
•  Inspirational curation of fashion, home,
beauty, and art products showcased ...

116
Concept: opened in November 2017, The Realreal
Soho 6,000 sq.ft. flagship is the first permanent
retail and consignmen...

117© The RealReal

118© The RealReal

119© The RealReal

© The RealReal 120

121© The RealReal

122
Store’s strengths
OFFERING OR CURATION
•  Rotating product mix of men’s and
women’s fashion, fine jewelry, watches,
ho...

20 Experiential retail best practices
Pop-up stores & events
123

125© Casper

126© Casper

127© Casper

128© Casper

130
Concept: a 3-month long 1,100 sq.ft. immersive
fragrance-dedicated pop-up exhibition in Soho,
starting mid-March 2018,...

© Diptyque 131

132© Diptyque

133© Diptyque

134© Diptyque

135© Diptyque

136
Pop-up’s strengths
OFFERING OR CURATION
•  Entire collection of eau de parfum and eau
de toilette as well as their ico...

137
Concept: inspired by both the vintage French
Citroën H Van used by French farmers and by the
worldwide success of food...

138© L’Occitane

139© L’Occitane

140© L’Occitane

141
Pop-up’s strengths
OFFERING OR CURATION
•  Internal shelving display filled with a
curated-assortment of best selling
...

142
Concept: Twice a year, The Chronicles of LA
transform a space into an experiential pop-up store
and art exhibition, br...

143© The Chronicles of L.A.

144© The Chronicles of L.A.

145© The Chronicles of L.A.

146© The Chronicles of L.A.

147© The Chronicles of L.A.

148© The Chronicles of L.A.

149
Pop-up’s strengths
OFFERING OR CURATION
•  Curation of emerging designers
(fashion, jewelry, arts, interiors…),
artist...

150
Concept: last November 2017, for the release of its
Xbox One X, Microsoft Xbox opened a 3-day pop-up
hotel, “Stay N' P...

151© Xbox

152© Xbox

153© Xbox

154
Pop-up’s strengths
OFFERING OR CURATION
•  Focus on the Xbox One X with
enhanced Games, 4K HDR televisions,
and Dolby ...

Have any questions?
Looking for advice,
speakers, or just a good
cup of coffee? Don’t
hesitate to contact us…
France
Chris...

About iVentures Consulting
iVentures Consulting is a Management Consulting boutique dedicated to company transformation fo...

157© iVentures Consulting 2017
Press coverage

Fashion & Beauty Tech: 20 startups
that are reinventing customer
experience (2016)
Chief Digital Officer: Ninja of the
(di...

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1054718 views
Storytelling For The Web: Integrate... by Chiara Aliotta 970719 views
Artificial Intelligence, Data and C... by OECD Directorate ... 905165 views
How to Leverage AI to Boost Employe... by SocialHRCamp 382887 views
2024 State of Marketing Report – by... by Marius Sescu 216911 views
Everything You Need To Know About C... by Expeed Software 234552 views

View on Slideshare

1 of 158 Ad

View on Slideshare

1 of 158 Ad