Small data big impact

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Peter Cochrane
Simple thinking & sustainability
do not go hand-in-hand: we have
to ‘manage’ all resources and the
environm...

Continually polishing and
i m p r o v i n g o u r e x i s t i n g
processes and industries will
not realise a sustainable ...

We need new materials with
new properties, produced and
recycled, repurposed, reused to
a far higher degree than those
pro...

We need new fabrication and
manufacturing processes that
do far more for far less energy
and materials
AXO I M 3

We have to rethink the
solutions to many of our old
problems…
AXO I M 4
…and they have to use less
raw material and energy...

We need products and services
that are more durable, resilient
and adaptable, that demand
less energy and material
AXO I M...

Generating energy is not the
big problem, but storage (and
distribution) is !
AXO I M 6
“A surface area/volume problem
alr...

Our world is not linear, simple, not
3/4D and disconnected, it is highly
networked and complex in the ’n’
dimensional sens...

Politicians, manager, financiers
are confused, confounded and
generally lack the ability to
effectively manage resources a...

observation
People love simple - it is
all so obvious and does
not involve thinking

o b s e rvat i o n
Thermodynamics, complexity
and non-linear systems say
otherwise, and manifest in
t h e l a w o f u n i ...

Technology
Ecology
T O B E V E RY S P E C I F I C
Economics
Society
Industry
Care
Markets
Trade
Education
Policing
Defence...

My new new smart and intelligent car
F UT U R E BY A N A L O GY
Composite body shell is:
- colour programmable
- self repa...

All macro-information recorded/stored on-board to
be updated by the day for full product life cycle
B I G D ATA BY A N A L...

All micro-data recorded/stored within each component to
be periodically updated for the entire component life cycle
S M A ...

Radar and car-to-car comms
3,4,5G Net
Connect
Self contained data storage & analysis Small Data Domain
V E H I C L E-v e h...

Ship to
shore Container to Container to Bridge
H I D D E N V A L U E
BIG DATA = Container, schedule/location ?
Small DATA ...

W h o o p s !
Is it still on board ?
Are my goods damaged ?
What is the delivery date?
Where is my container?

H EA LT H F UT U R ES
Hospital
Medical Centre
Home Based
Technology
Push
- Patient
M i g r a t i n g c e n t r e o f g r a...

D e v i c e t o d e v i c e
Monitoring the in:out:effect for a complete picture
Self contained home net with no net
connec...

The coffee machine !
A N E C D OT E
Purchased
Failed in month 12
Repaired under warranty
Returned with a user report
8000 ...

d i s t r i b u t i o n
Automated & intelligent
BIG DATA
Where has the package come
from and where is it going ?
Where is ...

No single solution
can deal with all
forms of attack....
S e c u r i t y
T h e r e a r e n o
s i l v e r b u l l e t s …
s...

N E E D T O S H A R E
T R U M P S N E E D T O K N O W

How Many Devices ?
I m p l a n t e d , w o r n , c a r r i e d b y p e o p l e
I w e a r / c a r r y 6 s m a r t t h i n g...

B E YO N D 3 R
Big & small Data ++++
“ To s t o p p r o d u c i n g m o r e a n d m o r e f o r t h e f e w
a n d s t a r ...

N O F R E E L U N C H!
The IoT could bankrupt the planet
Internet Energy = 5 - 10% of global production
IoT Energy Use > 1...

Thank You
cochrane.org.uk

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