3 Overlooked Ways To Improve Inbound Marketing ROI

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AGENDA
3 Overlooked Ways to Improve Inbound
Marketing ROI
01
02
03
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05
Introduction
#1 - Flowcharting the Lead Process
#...

Est. 2009
HQ: Austin, TX
As Featured
In
2009
Pay Per Sale | Fixed Fee
Comprehensive Digital Marketing

- By leveraging the concepts
presented you will drive a higher
ROI for your clients and extend
the life of the relationshi...

#1
Improving Revenue:
Flowchart the
Inbound Lead Process

Identifying and resolving issues with the
business process is the most critical piece
of the business relationship.
Improv...

Benefits
● Increase Conversions
● Improves Efficiency - All Campaigns
● Appropriate Source Attribution
● Analytics & Repor...

Actual Client Example - Email Delivery
● During flowcharting we identified the
issue (multiple people responsible for
chec...

Customer Flowchart Creation
● Agree Shared Goal is to Create
Accountability & Data Accuracy
● Create Flowchart Shell In Ad...

#2
Improving Revenue:
Client IVR (Phone Menu)

Turning inbound phone calls into data.
Filter non-revenue calls and optimize
revenue opportunities.
Identify actual phone ...

Benefits
● Ability to Track Sales Calls and
Corresponding Sources (Show Value)
○ Record All Calls
● Data Collection for Al...

Actual Client Example
● After 2 Weeks of IVR Implementation
We Showed Client that 55% of Inbound
Sales Calls During Busine...

IVR Menu Creation
● Craft a Compelling Introduction
○ Use Professional Voice Actor
● Identify Elements to Track
○ Sales, S...

#3
Improving Revenue:
Call Conversions

Optimize your campaigns and track results
based on TRUE inbound call opportunities.
Leverage advanced telephony to identif...

Benefits
● Greatly Improved Campaign
Optimization
○ Filters existing customers,
employees, vendors, robocalls, etc.
● Esta...

Actual Client Example
● Campaign Takeover from Previous
Agency had a 253% Increase in Q1
○ Immediate Decrease in Mislabele...

Track TRUE Inbound Call Conversions
● Use Advanced Telephony with Call
Tagging
○ Caller Chooses “SALES” Option
○ First Tim...

Thank You!

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