Covid 19 research - wave 2

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Watermelon
MRS industry research on COVID
19
Follow-up wave August 2020

Full service agency (mixed methodology) 41
Independent consultant 13
Full service agency (qual specialist) 8
Full service ...

14%
29%
55%
Decline
Remain the
same
Grow
10%
45%
45% 0-19%
20% or more
Don't know
Prefer not to say
Business predicted to
...

Decline
Remain the
same
Grow
1% 3%1%
8%
2%
8%
9%
4%19%
18%
68%
59%
Declined significantly
Declined slightly
Remained flat
...

Decline
Remain the
same
Grow
The most notable changes since May in how businesses have been affected are the
increases in ...

6
-
3
1
-
1
2
Up to 10% 11 to 25% 26 to 50% 51 to 75% 76 - 99% All staff Prefer not to
say
Although only based on 13 compa...

12%
13%
25%
27%
19%
17%
26%
25%
29%
25%
25%
22%
13%
3%
4%
2%
9%
12%
19%
18%
21%
25%
16%
25%
13%
26%
34%
27%
23%
33%
32%
26...

Fewer than a quarter of those who offer face-to-face fieldwork have recommenced since
restrictions began to ease, and the ...

5%
6%
6%
12%
14%
25%
19%
25%
26%
22%
20%
21%
34%
33%
42%
32%
9%
20%
12%
5%
25%
4%
6%
4%
22%
11%
19%
16%
9%
2%
7%
4%
33%
24...

In line with the proportion of customers who have furloughed staff, half of companies
interviewed have applied for the Job...

11%
19%
11%
8%22%
19%
5%
6%
6%
14%
14%
20%
26%
29%
34%
51%
69%
Prefer not to say
None of these
Face to face interviewers
T...

3%
3%
9%
9%
11%
17%
3%
6%
9%
11%
26%
40%
There is a mixture of companies still using furlough and those who have ended it,...

12% 17%
11% 7%
11% 15%
40% 33%
22% 26% Very helpful
Somewhat helpful
Neither helpful nor
unhelpful
Not very helpful
Not at...

5% 4% 4% 5% 8% 8% 11% 8% 7% 12%
3%
13%
4%1%
11% 8% 7% 12% 16%
22% 21% 11%
34%
20% 9%
56%
51%
53%
6%
11%
3% 11%
13%
17%
21%...

12%
21%
57%
97%
88% 75%
37%
Anticipate large degree of home
working for foreseeable future
Giving people flexibility to
ch...

18% 19% 23%
36% 40 % 35 %
43 % 46%
54% 58 % 59% 61%20% 21% 21%
12% 21%
16% 15%
15% 13%
21% 17%62% 59% 57% 55% 48 % 43 % 41...

34%
21%
8%
35%
42%
33%
14%
16%
21%
13% 16%
31%
3% 4% 7%
Levels of optimism and pessimism looking ahead
Next quarter Next 6...

The factor most likely to be seen as beneficial to research & insight businesses is
widening broadband coverage. VAT relie...

How is the crisis having a particular effect on your business and the research sector?
“Things are bleak at the moment, bu...

Watermelon
Watermelon Research
2nd Floor, Francis House,
11 Francis Street
London SW1P 1DE
+44 (0)207 861 2080
info@waterm...

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