The exact point where Design Thinking, Lean Startup, Agile meet tog...

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Il punto esatto dove si incontrano
Design Thinking - Lean Startup – Agile
(A personal Journey)
EMILIANO SOLDI
#AVMI
@Agile...

I GAVE A DEEPER LOOK INTO IT

Well, it was not that simple to
create a clearer picture to me

“Executing an idea which addresses a
specific challenge and achieves value
for both the customer and company”
INNOVATION
I...

.Design Thinking
.Lean Startup
.Scrum

“Translating observation into insights, and insights into products
and services, which will improve our lives“
The Mission...

“A new way of looking at the development
of innovative new products, based on fast
iteration, customer insight, a huge vis...

“Help People to address complex
adaptive problems, while productively
and creatively delivering products of
the highest po...

OK, LET’S DO SOME ORDER

WHAT DO THEY HAVE IN COMMON?

PEOPLE CENTRIC

USER AND CUSTOMER CONTINUOUS ENGAGEMENT

Leveraging on members’ differences, such as
nationality, profession, cultural background, age,
education, seniority, appro...

ITERATIVE

Creation of tangible
and concrete output
at each iteration

EMPATHY
Peculiar ability of human beings to deeply understand others by
seeing, feeling and experiencing things, the way t...

HOW CAN THEY BE INTEGRATED,
LEVERAGING ON EACH OTHERS’ POTENTIAL?

DESIGN THINKING

TimBrown,CEOofIDEO
“Design thinking is a human-centered approach
to innovation that draws from the designer's
toolkit to i...

Discover Define Develop Deliver
Gathering
Insights
Focus on
problematic
area
Idea Prototypes
realization to explore
possib...

EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Deeply understand
the people for whom
you are designing for
Circumscribe the
proble...

EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
Learn from prototypes
and stimulate new ideas
Learn from users through testing
Test...

“Prototypes slow us down to speed
us up. By taking the time to
prototype our ideas we avoid
costly mistakes, such as becom...

 Teams mostly handle qualitative data
 Members work together closely, intensely in one
team space
 Members work without...

LEAN STARTUP APPROACH

BUILD PRODUCTS PEOPLE REALLY WANT.
QUICKLY, CHEAPLY, LEAN.

Lean Startup is built on the scientific
method and the idea of testing
assumptions through experiments.
A strict approach ...

Transform Learning
and Knowledge into Ideas
Quickly Build and Ship
small set of product
Features
Strict Measurement
to lea...

“Ask most entrepreneurs
who have decided to pivot
and they will tell you that
they wish they had made the
decision sooner”...

“A MVP is the minimum set of
features necessary to engage
early adopters and start the
learning-feedback loop”
A MVP is a ...

 Teams transform their market insights,
assumptions and goals, in metrics
 Members prioritizes business hypotheses and
p...

MODELS INTEGRATION
Prototypes MVPs
problem-solution-fit product-market-fitproblem statement possible solutions
Users
Engag...

SCRUM

Product
Backlog
Sprint
Backlog
Potentially
Shippable
Product
(PSI)
Daily
Scrum
Sprint
Execution
Sprint
Review
Sprint
Retro...

 Teams work on stories and tasks and results
become as concrete as possible, ending up in
product features
 Members deve...

MODELS INTEGRATION
Problem
Users
Engagement
Observations
Empathy
Ideation
Workshops
Prototypes
Market
Analysis
MVPs
Pivot
...

Focus
on Learning
Focus
on Dev
Creativity
Driven
Value
Driven
Data
Driven
Prototypes
MVPs
DESIGN THINKING
Empathize with p...

Relentlessly rely on
principles while
adapting practices
Always trust the
process: never stop to
trust the people
Diverge ...

EMILIANO SOLDI
#AVMI
@AgileTriathlete
https://www.linkedin.com/in/emilianosoldi/

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