Digital 2022 Cyprus (February 2022) v01

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THE ESSENTIAL GUIDE TO THE LATEST CONNECTED BEHAVIOURS
DIGITAL 2022
CYPRUS

APP ANNIE SIMILARWEB LOCOWISE SKAI
GWI STATISTA GSMA INTELLIGENCE SEMRUSH
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SE...

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

!
The findings published in this report use the latest data available at the time of production. This may include revised ...

GLOBAL HEADLINES

7
7.91 8.28 4.95 4.62
BILLION BILLION BILLION BILLION
+1.0% +2.9% +4.0% +10.1%
57.0% 104.6% 62.5% 58.4%
TOTAL
POPULATION
M...

8
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AF...

9
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AF...

10
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

11
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

12
OCEANIA
SOUTH-EASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
A...

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ...

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_D...

CYPRUS

16
1.22 1.78 1.11 1.22
MILLION MILLION MILLION MILLION
67.0% 145.8% 91.0% 100.3%
URBANISATION vs. POPULATION vs. POPULATIO...

17
+0.7% +2.9% +0.7% +22.3%
+8,015 +51 THOUSAND +7,294 +223 THOUSAND
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR ...

18
67.0% 132.0 98.7% 98.1% 99.3%
1.22 50.0% 50.0% +0.7% 38.1
MILLION +8,015
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PE...

19
1.13 M 1.14 M 1.15 M 1.16 M 1.17 M 1.17 M 1.18 M 1.19 M 1.20 M 1.21 M 1.22 M
+0.8% +0.8% +0.7% +0.8% +0.8% +0.8% +0.8% ...

20
15.7% 15.1% 13.1% 11.6% 15.1%
1.22 5.1% 8.9% 5.8% 9.6%
MILLION
65+
55-64
45-54
35-44
25-34
18-24
13-17
5-12
0-4
POPULAT...

INTERNET

22
1.11 91.0% +0.7% 98.4%
MILLION +7,294
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-Y...

23
655 K
695 K
758 K
810 K 839 K
893 K
959 K
1.01 M 1.04 M
1.10 M 1.11 M
+6.1% +9.0% +6.9% +3.7% +6.4% +7.4% +5.8% +2.0% +...

24
1.11 1.11 1.01
MILLION MILLION MILLION
90.8% 90.8% 83.0%
vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
I...

25
88.87 +126.4% 27.96 +1.3%
MBPS +49.61 MBPS MBPS +0.35 MBPS
MEDIAN DOWNLOAD SPEED
OF CELLULAR MOBILE
INTERNET CONNECTION...

26
48.24% 49.71% 1.99% 0.06%
+2.1% (+99 BPS) -0.4% (-20 BPS) -27.9% (-77 BPS) -25.0% (-2 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-...

27
3.41% 1.82% 1.12% 1.10%
-23.7% (-106 BPS) +59.6% (+68 BPS) -18.2% (-25 BPS) -42.1% (-80 BPS)
70.35% 15.79% 3.86% 2.55%
...

28
1.40% 0.34% 0.08% 0.05%
+241% (+99 BPS) +21.4% (+6 BPS) +60.0% (+3 BPS) -28.6% (-2 BPS)
94.76% 2.47% 0.01% 0.89%
-1.1% ...

29
01 TRANSLATE 100
02 GOOGLE 77
03 YOUTUBE 69
04 FACEBOOK 57
05 GOOGLE TRANSLATE 37
06 WEATHER 36
07 SIGMALIVE 34
08 KERK...

31
+22.3% 47.8% 52.2%
+223 THOUSAND
1.22 100.3% 116.7%
MILLION
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA USERS
FEMALE SOCIAL MED...

32
SIGNIFICANT
BASE
DATA
REVISIONS
540 K
600 K 590 K
930 K
970 K 1.00 M 1.00 M 1.00 M
1.22 M
+11.1% -1.7% +57.6% +4.3% +3....

33
0.39% 0.18% 0.81% 0.02% 0.04%
+56.0% (+14 BPS) -30.8% (-8 BPS) -5.8% (-5 BPS) -77.8% (-7 BPS) +100.0% (+2 BPS)
89.24% 2...

SOCIAL MEDIA PLATFORMS

!
In Q4 2021, Meta made some important changes to how its self-service tools report the
potential advertising reach of its...

36
830.7 68.1% 79.2% 47.9% 52.1%
THOUSAND
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON FACEBOOK
FACEBOO...

37
98.4% 1.6% 25.9% 72.5%
USE ANY KIND OF
MOBILE PHONE
ONLY USE LAPTOP OR
DESKTOP COMPUTER
USE BOTH COMPUTERS
AND MOBILE P...

38
2 1 18 12 9 4 1 1 24 17
1 12 6 1 20
FACEBOOK PAGES
“LIKED” (LIFETIME)
POSTS “LIKED” IN THE
PREVIOUS 30 DAYS
COMMENTS MA...

39
01 MUSIC 100
02 SURVIVOR 49
03 ΤΡΑΓΟΥΔΙΑ 28
04 MINECRAFT 28
05 KARAOKE 26
06 TIKTOK 25
07 SURVIVOR 2021 23
08 TIK TOK 2...

40
71.6% 75.7% 49.5% 50.5%
794.3 65.1% +9.0% +18.6%
THOUSAND +66 THOUSAND +124 THOUSAND
90
INSTAGRAM AD REACH
vs. TOTAL IN...

41
703.3 57.7% 67.1% 49.0% 51.0%
THOUSAND
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON MESSENGER
MESSEN...

42
31.5% 35.8% 44.4% 55.6%
350.0 28.7% +2.9% +12.9%
THOUSAND +10 THOUSAND +40 THOUSAND
90
LINKEDIN AD REACH
vs. TOTAL INTE...

43
237.9 19.5% 22.7% 21.4% -10.2%
THOUSAND -27 THOUSAND
90
POTENTIAL AUDIENCE
THAT TWITTER REPORTS
CAN BE REACHED WITH
ADS...

44
16.7% 17.7% 80.3% 16.4%
185.5 15.2% +2.2% +24.9%
THOUSAND +4,000 +37 THOUSAND
90
PINTEREST AD REACH
vs. TOTAL INTERNET ...

MOBILE

46
1.78 145.8% +2.9% 95.3%
MILLION +51 THOUSAND
NUMBER OF CELLULAR
MOBILE CONNECTIONS
(EXCLUDING IOT)
NUMBER OF CELLULAR M...

47
1.67 M 1.71 M 1.71 M 1.74 M 1.73 M 1.78 M
+2.2% -0.2% +2.1% -0.9% +2.9%
Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021...

48
$143.46 6.4% $8.84 0.4%
PRICE OF THE
CHEAPEST SMARTPHONE
HANDSET (IN USD)
PRICE OF THE CHEAPEST
SMARTPHONE HANDSET
vs. ...

49
71.90% 27.56% 0.49% 0% 0.05%
-5.6% (-427 BPS) +16.9% (+398 BPS) +133% (+28 BPS) [UNCHANGED] +25.0% (+1 BP)
SHARE OF MOB...

ECOMMERCE

51
90.0% 87.3% 21.0% 25.0% 58.5% 56.8% [N/A] [N/A]
82.2% 77.9% 32.1% 32.6% 33.1% 31.9% 28.2% 29.9%
80.1% 32.3% 32.5% 29.0%...

MORE INFORMATION

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_DIGITAL2022_D...

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Extensive
Datasets
We provide data on every mobile
operator in every country
worldwide, with over 30 million
data points, ...

Prior to our Digital 2021 reports, we included data
sourced from social media platforms’ self-service
advertising tools in...

anyone else for any direct, indirect, punitive,
incidental, special, consequential, exemplary
or similar loss or damage, o...

DATAREPORTAL.COM
REPORTS@KEPIOS.COM
@ESKIMON
SIMON KEMP

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