Engl_дослідження1_10-11-DM_-МЕДІА-СПОЖИВАННЯ-жовтень-2022-2-4.pptx

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

THE UKRAINIAN AUDIENCE AFTER THE BEGINNING OF THE FULL-
SCALE WAR: CHANGES IN MEDIA CONSUMPTION, PERCEPTION OF
THE INFORMA...

CONTENTS
2
1. RESEARCH METHODOLOGY
2. GENERAL RESULTS
2.1. General assessment of changes in the Ukrainian information
spac...

3
1. RESEARCH METHODOLOGY

RESEARCH METHODOLOGY
4
The purpose of the study is to analyse the audience's perception of the Ukrainian media space after...

RESEARCH METHODOLOGY
5
■ When considering the results of the study, it should be noted that
focus group interviews (FGI) a...

6
2.1. General assessment of changes in the Ukrainian
information space after the beginning of the Full-Scale War

7
The changes in the Ukrainian media space, which were mentioned most often during the discussions: (1) the transition
to ...

8
CHANGES IN THE UKRAINIAN MEDIA SPACE
TELETHON
"News
United"
POSITIVE ASSESSMENTS NEGATIVE ASSESSMENTS
■ Only loyal to th...

9
CHANGES IN THE UKRAINIAN MEDIA SPACE
UKRAINIAN
CONTENT
■ The audience notes a striking increase in Ukrainian-language co...

10
CHANGES IN THE UKRAINIAN MEDIA SPACE
PRO-RUSSIAN
CONTENT
For the majority of the audience, the radical Ukrainisation of...

11
CHANGES IN THE UKRAINIAN MEDIA SPACE
The following changes in the domestic media since the beginning of the war were me...

12
CHANGES IN THE UKRAINIAN MEDIA SPACE
The following changes in the national media since the beginning of the war were me...

13
2.2.The dynamics of media preferences of the audience
over the last year. Popular projects: their advantages and
consum...

14
Since the beginning of the full-scale invasion of the russian federation, the nature of media consumption of the majori...

15
MEDIA PREFERENCES DYNAMICS
OVER THE LAST YEAR
ENTERTAINI
NG
CONTENT
■ Most of the discussions participants noted the de...

16
MEDIA PREFERENCES DYNAMICS
OVER THE LAST YEAR
ENTERTAININ
G CONTENT
▪ Chatroulettes became the part of the content that...

17
MEDIA PREFERENCES DYNAMICS
OVER THE LAST YEAR
REJECTING
EVERYTHING
RUSSIAN
HISTORY
AND
CULTURE OF
UKRAINE
■ The full-sc...

18
2.3. Perception of propaganda and distorted content in
the times of war

19
● The conventional understanding of the term "propaganda" among the audience is that it is an informational
influence o...

20
PERCEPTION OF PROPAGANDA
Manipulation. The main tool of propaganda are various manipulative techniques. These might inc...

21
PERCEPTION OF PROPAGANDA
WHAT IS THE PURPOSE OF PROPAGANDA? MAIN NARRATIVES OF UKRAINIAN PROPAGANDA
■ According to the ...

22
PERCEPTION OF PROPAGANDA
■ Almost every group discussion mentioned Oleksiy Arestovych's speeches in the first weeks of ...

23
PERCEPTION OF PROPAGANDA
UKRAINIAN VS. RUSSIAN PROPAGANDA
■ During the discussions, the audience was asked to compare U...

24
FAKES AND MEANS OF DETECTING
INACCURATE CONTENT
The main insights during the discussion of this block of questions can ...

25
FAKES AND MEANS OF DETECTING
INACCURATE CONTENT
▪ Most of the unreliable information can be found in Telegram and Viber...

26
FAKES AND MEANS OF DETECTING
INACCURATE CONTENT
HOW INACCURATE CONTENT IS DETECTED
■ At almost every discussion, it was...

27
FAKES AND MEANS OF DETECTING
INACCURATE CONTENT
HOW INACCURATE CONTENT IS DETECTED
■ However, the number of materials t...

28
2.4. Changes in self-awareness and values of Ukrainians
after the beginning of russian aggression

29
CHANGES IN SELF-AWARENESS AND
VALUES OF UKRAINIANS
During the discussions, participants were asked to share their impre...

30
CHANGES IN SELF-AWARENESS AND
VALUES OF UKRAINIANS
IN THE SYSTEM OF VALUES
■ Increase in trust and respect for the mili...

31
CHANGES IN SELF-AWARENESS AND
VALUES OF UKRAINIANS
CHANGES IN SELF-AWARENESS
■ The participants of the discussions note...

32
CHANGES IN SELF-AWARENESS AND
VALUES OF UKRAINIANS
THINGS THAT IMPRESSED THE MOST AT THE BEGINNING OF THE WAR
■ In some...

33
CHANGES IN SELF-AWARENESS AND
VALUES OF UKRAINIANS
THINGS THAT IMPRESSED THE MOST AT THE BEGINNING OF THE WAR
▪ The abi...

34
3. CONCLUSIONS

35
CONCLUSIONS
GENERAL ASSESSMENT OF CHANGES IN THE UKRAINIAN INFORMATION SPACE AFTER THE BEGINNING OF THE
FULL-SCALE WAR
...

36
CONCLUSIONS
PERCEPTION OF PROPAGANDA AND DISTORTED CONTENT IN THE TIMES OF WAR
The conventional understanding of the te...

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1050381 views
Storytelling For The Web: Integrate... by Chiara Aliotta 965124 views
Artificial Intelligence, Data and C... by OECD Directorate ... 896563 views
How to Leverage AI to Boost Employe... by SocialHRCamp 378582 views
2024 State of Marketing Report – by... by Marius Sescu 214693 views
Everything You Need To Know About C... by Expeed Software 233000 views

View on Slideshare

1 of 36 Ad

View on Slideshare

1 of 36 Ad