Understanding Product-Led Marketing

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Understanding
Product-Led
Marketing

THE VBOUT COMMUNITY
20K MEMBERS - 8 YEARS

General
Intro
Understanding Product-Led Marketing
5:00 –
5:15
5:15 –
5:50
5:50 –
6:00
Q&A
Agenda

 Marketing Automation
 Stack Simple Interface
 Great Price
 Premium Support
 Built-in AI and Predictive
capabilities
...

10+Core Tools Working Together
Integrates well
1. Landing pages
2. Forms
3. Popups and site messages
4. Lead tracking
5. A...

Full Product Video Tour
Visual Automation Builder

Full Product Video Tour
Lead Data Platform

Underkills Overkills
Price
Current Landscape

www.facebook.com/groups/joinvbout
Join Our Group

1. What’s product-led marketing and why it is important
2. The best steps to achieve product-led growth
3. Metrics that sh...

What’s product-led
marketing

What’s product-led marketing
Source: ProductLed

Product-led growth flywheel
Source: Appsuces

Why product-led marketing
is becoming important

1. Every member in the team is involved
Source: ProductLed

1.Customers now love DIY
(Do It Yourself).
2.Most SaaS products
provide freemium or
free-trial plans
options.
3.Customers ...

1.Competition drives
cost.
2.CAC has risen by over
55% and customers
willingness to pay
has declined by 30%
(ProfitWell).
...

1.Customers want to learn
before speaking to a
rep.
2.Your website’s content,
free-trial and
onboarding resources
should h...

1.Sales team will spend
less time on qualifying
leads.
5. Less pressure on your sales team
of B2B buyers state
that they w...

1.A great product speaks
for itself and with WOM
referrals, cost for
acquisition should go
down over time.
2.Free trials, ...

1.Fine-tuning your product
to delight existing
customer, which leads to
long term retention, is
cheaper then acquiring new...

1.Better customer’s
experience means better
your Net Promoter Score
NPS.
2.Aim for an NPS of 50+
8. Higher customer satisf...

The best steps to
achieve product-led
growth

1. Instead of marketing, focus on the
problems your customers are
encountering with your product.
2. Create user stories b...

1. Provide customers clear
guidance on how to use
your product.
2. Develop help pages, video
tutorials, courses, how-to-
a...

1. Find out what keywords your
customers and prospects are
searching for and optimize all
your knowledge base articles and...

1. Show your prospects the
reviews from your existing
customers, whether good or bad
to show credibility.
2. Your customer...

1. Offer online training sessions for
your trial customers.
2. Show product tours and pre-
recorded demos.
3. Use marketin...

1. Provide 14-day trial period or more.
2. Offer a freemium plan.
3. Give them full feature access and
build paywalls.
6. ...

The product-led growth
metrics SaaS should
measure

1. The time it takes for your
customers to value your product.
2. The shorter it takes for activation
the better.
1. Time ...

1. PQL are customers who have
been activated and reached their
aha moment.
2. To identify your PQLs, you need
to:
• Determ...

1. This metric measures how many
new customers use a specific
feature and it’s determined as a
percentage.
3. Feature Adop...

1. Measures the revenue
generated from existing clients
through upselling, add-ons,
cross-selling, etc…
2. According to Pr...

1. ARPU measures the overall
health of your business.
2. It’s calculated by dividing your
MRR over the number of
customers...

1. LTV measures the total sales
expected to earn from a single
customer during their account’s
lifetime.
2. LTV = Total re...

1. Measures the amount of money
lost from new and expansion
revenue and determined as a
percentage.
2. Revenue lost in per...

1. Measures the % of active clients
that have a delightful experience
with your product.
8. Customer Satisfaction Score CS...

1. Occurs when a product’s rate of
adoption increases exponentially
as more people share it (with
each additional user).
2...

1. Network effects happen when
other people for whom the
product was initially shared with
by the main customers, start
ad...

How VBOUT is doing
product-led marketing

1. 14-day trial

2. Onboarding and training sessions

3. Onboarding automation sequence

4. Full dedicated support

5. Courses

6. Online reviews

7. Referral program

8. Partnership program

9. Monthly Partner Meetings

10.Success stories

11.Community

12.Ease-of-use and seamless integrations

Other led-growth companies

Survey Monkey
Source: productboard

Calendly
Source: productboard

Slack
Source: productboard

Dropbox
Source: PCMag

Zoom

BONUS

• Onboarding and training sessions–
link
• Free tools– link
• Marketing blogs– link
• Knowledge base– link
• Lead gen cour...

Link
VBOUT Academy

Link
VBOUT Agency Course

Link
Marketing automation by industry

Link
Marketing automation by industry

Link
Marketing automation by industry

Link
Marketing automation by industry

Link
Marketing automation by industry

Link
Marketing automation by industry

Link
Marketing automation by industry

THANK YOU

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1049688 views
Storytelling For The Web: Integrate... by Chiara Aliotta 964375 views
Artificial Intelligence, Data and C... by OECD Directorate ... 895413 views
How to Leverage AI to Boost Employe... by SocialHRCamp 377996 views
2024 State of Marketing Report – by... by Marius Sescu 214368 views
Everything You Need To Know About C... by Expeed Software 232744 views

View on Slideshare

1 of 71 Ad

View on Slideshare

1 of 71 Ad