From seeing to beeing

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From seeing
to being ?!
IACS Summit on Communication and Sport
April 27 - 29, 2018 in Bloomington, IN. / USA
Andreas Hebbe...

Until now, technological
innovations in film and video
have induced improvements in
image quality as well as an
increase i...

Increasing accessibility
based on price and conditions
of use leads to the
democratization of producer‘s
goods.
(Anderson,...

The possibility of mapping a
complex, all-directional
space, merely using the
medium of a 360º-video,
marks a substantial
...

Especially in combination
with VR glasses,
360º-videos bear
great potential for immersive
experience
and promote presence
...

…as the outside world is
largely isolated and image
control is done naturally via
head and body movements.

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“Presence is defined as the
subjective experience
of being in one place or
environment,
even when one is physically
situat...

Immersion:
In which way do
output devices stimulate the
human senses?
How extensively do output
devices shield the user fr...

In sports, there already are
many active players in the
field of immersive video.

Differences and
convergences:
360º-video,
blended reality & VR
(cf. Milgram et al., 1994)

Differences and
convergences:
360º-video,
blended reality & VR
(cf. Milgram et al., 1994)

360º-Video:
Illustration of reality.
While following a set course of
action, the user can freely
choose any viewing angle...

Virtual Reality:
Computer generated reality.
The user can influence the
course of action, interact
with objects and freely...

Mixed Reality:
Expansion of the real-
environment-view through
artificial objects
and / or information.

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Blending
360º-video
and VR

Blending
360º-video
and AR

Research on the use of
360º-video in different
sports using various
objectives…

…is mostly predicated on the
Design based Research
approach…
(Reinmann, 2013)

…and deals with the
phenomenon of presence.

General research interest:
How does
the presence experience
influence psychological and
physiological parameters
and what ...

Explorative study:
The impact of 360º-video
on stress sensitivity and
motivation.

Task:
4 training sessions
(warm-up) on
bicycle ergometers
with a duration
of 10 min. each over
the course of 3 weeks.

2 Research Groups:
360º-video on VR-goggles
(n=12)
control group (n=12)
each subdivided by their
common training frequency...

2 Survey aspects:
General sports motivation
via “Situational Motivation
Scale (SIMS)” (Guay, Vallerand &
Blanchard, 2000)
...

Findings regarding stress
sensitivity by training
frequency:
“Low”: Training for 360º-video
group “easier” than for contro...

Findings regarding
motivation by training
frequency:
“Low”: 360º-video group is
more motivated than control
group; women s...

Next big thing:
3D- 360º-Video

Research question:
How does the reception of a
basketball game from a
spectator’s perspective in a
360º-video-format affec...

3 Treatment groups:
360º-video on Laptop (n=17)
360º-video on VR-goggles
(n=18)
3D-360º-video on VR-
goggles (n=17)

HMD(3D) HMD(2D) LAPTOP
0
5,56
31,24
11,76
11,11
25
11,76
27,78
6,25
47,06
55,56
37,5
29,41
0 0
very low lower indiffernt h...

Conclusion:
Immersion and presence
have a physiological, affective
and motivational impact.
Depending on the subject
and r...

Outlook:
The fascination and added
value of 360º-video is mainly
due to the experience of
immersion and presence.
However,...

Contact: ahebbel-seeger@macromedia.de
Charts: www.slideshare.net/ahsHH
Feedback: http://spoke.at/IACS2018ahs
Thanks for yo...

Sources:
Anderson, C. (2007): The Long Tail – der lange Schwanz. Nischenprodukte statt
Massenmarkt – Das Geschäft der Zuku...