Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
From: Li et al. (2020)
Path to Purpose?
How Online Customer Journeys Differ
for Hedonic versus Utilitarian Purchases
Marke...
From: Li et al. (2020)From:
 Google’s Zero Moment of Truth finds consumer search
behaviors to be driven by purposes, such...
From: Li et al. (2020)From:
Utilitarian Purchases
 Goal-driven
 Cognition focused
 Focus on tangible product
attributes...
1 of 7 Ad