How to Quantify the Value of Kafka in Your Organization

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How to Quantify the Value of
Kafka in Your Organization
Lyndon Hedderly, Director of Customer Solutions

2Confidential

Investing $50kin 10 companies delivering
Great User Experience
The UX
Fund:

$50k in 10 companies
in 2006 became
$306k in 2016.
A 503% gain

Gain as a %
>3,000% return!
Almost 900% return!
Approx. S&P Return over same 10 yr period 50%

Netflix Digital Native At Scale
50+
clusters
4000+
brokers
2+
trillion
msgs/day

$10K
$475K
4750%

$10K
$2m
20000%

I think there’s a link between Kafka and Value
- and I want to identify it

Data is the new oil
Clive Humby (2006)

The Value of Data

Revenue Streams of the 5 big tech companies

$26bn (2016)
433 million LinkedIn members
→ $60 / member
$18.4bn (2014)
440 million WhatsApp users
→ $42 / member
$438bn (...

What’s the value?
1. The iWatch?
2. With fitness information?
3. Medically accurate electrocardiogram?

How do we disentangle the business and Technology - to understand the
value of the data? And then Kafka?
Value of data is ...

...Like oil, data is valuable, but if unrefined it cannot
really be used.
Data is the new oil

It’s not just the data that is important, it is how it is
moved around - and how timely it is

Section 1 Recap
1. High Value organizations use Kafka - can we value kafka?
2. We can look at data - but business & techno...

20Confidential
Section 2

1. Messaging, or ETL type tool
2. Big Data that’s fast, like fast Hadoop
3. Data integration. Something like an ESB
Event ...

IoT sensor
ingestion
Digital replatforming/
Mainframe Offload
Customer 360
Faster transactional processing / analysis incl...

Business
Value
Increase
Revenue
(make money)
Decrease
Costs
(save money)
Mitigate Risk
(protect money)
Key
Business
Driver...

Stream Data is
The Faster the Better
Big Data was
The More the Better
ValueofData
Volume of Data
ValueofData Age of Data
V...

Business
Value
Increase
Revenue
(make money)
Decrease
Costs
(save money)
Mitigate Risk
(protect money)
Key Driver
Digital
...

1. Use Case: Customer 360

Use Case: Customer 360
A one-point improvement
in CX Index score results
in (By Industry):

As-Is Target State

Comparing the two
Breakeven: end Yr 1
3 Year net
difference:
$13.5m or
24%

30C K O 2 0 1 8 J U L Y
2. Use Case: Digital Replatforming incl. Middleware Replacement
Mainframe
APACHE KAFKA
Off-load cl...

As-Is Target State

Comparing the two
5 Year net
difference:
$14m or
22%

33C K O 2 0 1 8 J U L Y
Use Case: Fraud Detection3. Use Case: Fraud Detection
OK Sir...
Here you go…
...but don’t you know...

As-Is Target State

Comparing the two
3 Year net difference:
$18m or 50%

Business
Value
Increase
Revenue
(make money)
Decrease
Costs
(save money)
Mitigate Risk
(protect money)
Key Driver
Digital
...

Recent TEI Report - Core Benefits of the Confluent Platform
Value of Kafka?
Cash Flow Chart (Risk-Adjusted)
Study assumes ...

As-Is State
& Negative
Consequences
(3-5 yr costs)
Desired Solution
3-5 yr costs + Project
Costs
Top-line business
Benefit...

Section 2 Recap
1. Whilst difficult to value Kafka exactly, we can quantify the
value of a business use-case - by approach...

Closing observations...

$5k in 10
companies =
$50K
???

43Confidential
Thank you
www.lyndon.london

44Confidential

Pre-Streaming
Streaming
Awareness
and Pilot
Early Production
Streaming
Mission
Critical,
Integrated
Streaming
Global
Strea...

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