The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

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5050created by:
in the U.S.
Fastest-Growing
B2B Companies
State of Sales & Marketing
The
at the

In July of 2016, Mattermark and Drift teamed up to identify the 50
fastest-growing B2B companies in the U.S. using Matterm...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies3
How we built the list of the 50 fastest-growing
B2B companie...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies4
00 Introduction
01 Content
02 Communication
03 Path to Purch...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies5
“Theory is splendid
but until put into practice,
it is value...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies6
Today’s B2B sales and marketing professionals are bombarded ...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies7
For this report, we relied on a combination of qualitative a...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies8
Content
“Content builds relationships.
Relationships are bui...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies9
With the rise of inbound marketing and
content marketing, co...

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80% (40 out of 50) of the fastest-growing
B2B companies mai...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies11
44% (22 out of 50) of the fastest-growing
B2B companies off...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies12
Of those 22 high-growth companies that
offer downloadable c...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies13
These differences in content accessibility highlight an imp...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies14
Key Takeaways for Your Business:
Content educates people ab...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies15
Communication
“These days, people want to learn
before they...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies16
Based on our research, 80% of the fastest-
growing B2B comp...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies17
22% (11 out of 50) of the fastest-growing B2B
companies hav...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies18
Of the 11 companies using live chat, 5 are
also using gated...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies19
By choosing to display a chat widget
on particular pages, c...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies20
Of the 11 companies using live chat, 3 show
photos of the e...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies21
Key Takeaways for Your Business:
If content is a gateway, c...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies22
Path to Purchase
“Our jobs as marketers are to
understand h...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies23
The experience prospective customers
have when they land on...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies24
62% (31 out of 50) of
websites have primary
CTAs directing ...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies25
Of course, many of the companies that have product-focused ...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies26
Of the 31 companies that use primary
CTAs to lead prospecti...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies27
A free trial or freemium version of a product can be a driv...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies28
7 offer free (time-restricted) trials.
4 offer “free foreve...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies29
Key Takeaways for Your Business:
When it comes to getting p...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies30
Pricing
“Make your product easier to
buy than your competit...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies31
Research shows that a majority of
prospective customers con...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies32
Of the 20 companies that make their pricing
public, 14 use ...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies33
Of course, even companies with public
pricing pages don’t n...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies34
Why do companies treat selling to the enterprise differentl...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies35
Key Takeaways for Your Business:
Pricing is important for b...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies36
Final Thought
“Growth is never by mere chance; it is
the re...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies37
The goal of this Report isn’t to establish new, etched-in-s...

State of Sales & Marketing: 50 Fastest-Growing B2B Companies38
Mattermark collects & organizes
comprehensive information o...

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