YouTube & Video Optimization Tips for SEOs at @semrush Webinar

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#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
YouTube & V...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiwww.orainti.com
* SEO Consultant & Founder at Orainti
* SEO Speaker...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Media search,
which includes
videos (and
images), are one of
those...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.semrush.com/analytics/traffic/rank/
Optimizing video al...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.youtube.com/intl/en-GB/about/press/
YouTube is huge

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-a...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.thinkwithgoogle.com/feature/youtube-strategy-to-drive-a...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://unbounce.com/landing-page-articles/the-benefits-of-using-vi...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
It’s a win-win for your search strategy in 2020!
#youtubeseo at #s...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.youtube.com/c/crawlingmondaysbyaleyda
I took the leap
l...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
But this was not SEO as usual, I had zero 
video or YouTube optimi...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
So I had to
research and test
to identify the
optimal way to
produ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
I started with this simple but effective video kit
Logitech
Panavi...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
1.  
Research
2.  
Implementation, Optimization & Testing
Refining...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Let’s go through some of my video  
optimization findings along th...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
YouTube’s V...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
YouTube search
is one of many
other trafﬁc
sources within
the plat...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://support.google.com/youtube/answer/1714921?hl=en
YouTube
vid...

#youtubeseo at #semrushwebinar by @aleyda from @oraintisemrush traffic analysis
Organic search is the 2nd traffic driver t...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Country Video Carrousels in
top 20 results
In all Categories In Ar...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Usually +80% of Videos in these carrousels in
Google Search Result...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
To grow you...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s ...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://qz.com/1178125/youtubes-recommendations-drive-70-of-what-we...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
These prin...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube’s ...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
Suggested ...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube Ho...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://creatoracademy.youtube.com/page/lesson/discovery
YouTube se...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
Most of...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://backlinko.com/youtube-ranking-factors
With a few
exceptions...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
However, it’s clear relevance is not enough  
(as in SEO), retenti...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
“Only 1/3 of
videos views
come from search
related channels”  
Ant...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
How to develop relevant videos to be liked so
much that retain and...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
You need to...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiAhrefs & keywordtool.io
Get popular queries to target by using your...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiBuzzsumo
Identify the videos with more engagement  
about your topi...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Refine the terms by using YouTube’s focused  
tools like vidIQ, in...

#youtubeseo at #semrushwebinar by @aleyda from @oraintividIQ
Identify the
top ranked
videos
keywords
used in tags,
as well...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiGoogle Trends
You can also
verify
seasonality
and trend
over time b...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Use SocialBlade & Noxinfluencer to obtain the
top channels from an...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Analyze their ongoing behavior:  
How often do they publish? When?...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiNoxinfluencer
What topics do
your
competitors
publish about?
What a...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiNoxinfluencer
What terms are they targeting  
with their top perfor...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Which of these terms are also popular & trigger
video results/carr...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiSemrush
For which of
these queries
the YouTube
domain is
already ra...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
For which of these topics do
you already have text content
that ca...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Start with relevant, not competitive, but still
popular queries/to...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiTubeBuddy
In my case I would avoid generic SEO topics: Too
competit...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiTubeBuddy
Focusing on more specific but still popular
informational...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Remember that it's about targeting a relevant
audience, instead of...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Establishing a consistent video publishing
schedule for them as a ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Which I have
followed to
publish 24
videos so far

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Targeting terms like this, that would be also
otherwise more compe...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.youtube.com/user/SEMrushHQ
SEMrush also
does this with
...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.youtube.com/user/rustybrick
Barry Schwartz
does also
so...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
Have a good...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiYouTube Studio Analytics
YouTube’s
channels come
with a powerful
an...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiYouTube Studio Analytics
Your videos
overall
impressions,
CTR, view...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiYouTube Studio Analytics
Which are
your top
YouTube’s
trafﬁc source...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiYouTube Studio Analytics
The keywords
used to ﬁnd
your videos via
Y...

#youtubeseo at #semrushwebinar by @aleyda from @oraintividIQ
Use video
optimization
tools like
vidIQ
analytics to
track yo...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
And set alerts
in them to get
to be warned
whenever new
videos fro...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiRank Ranger
Track your videos rankings for targeted terms in
YouTub...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiRank Ranger
As well as your own site videos rankings in
Google with...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiRank Ranger
… Or your
YouTube or
site videos
rankings in
Google's v...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiRank Ranger
Rank Ranger also allows to check your rankings
evolutio...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiGoogle Search Console
You can now also (sort of) check this with th...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiGoogle Search Console
With the
capacity to see
structured
data erro...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiGoogle Search Console
… and troubleshooting them!

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Once you have
a video
tracking
system in place
it’s time to
move o...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
Start by op...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Begin optimizing the ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
When publishing
your videos you
want to make the
most out of each
...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Starting with
titles,
descriptions, tags
for which YouTube
gives l...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Tubebuddy
and VidIQ
add-ons can
save you time
from looking
for the...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Add relevant
hashtags in
descriptions (they
will be featured
above...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
The hashtags will become clickable  
and generate a YouTube search

#youtubeseo at #semrushwebinar by @aleyda from @oraintiRev
LOL
Upload your own “higher quality”  
closed captions to video...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
vs
Take a look at how the top ranked videos for your
queries are o...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Are these elements all taken into consideration
when ranking in Yo...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
I tested it
#youtubeseo at #semrushwebinar by @aleyda from @orainti

#youtubeseo at #semrushwebinar by @aleyda from @orainti
I included the
same
“dummy” text
in the title,
description,
tags, ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Tests results
suggest that
the title,
description
and hashtag
are ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Title
Description
Hashtags
Tags
Closed
Captions
No tags and closed...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
However, closed captions have other important
roles that will impr...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://blog.google/products/search/key-moments-video-search/
Googl...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Label (timestamp)
Enable them for
your videos by
adding labels
and...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
So they can be shown like this in Google’s  
Mobile Search Results…

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.searchenginejournal.com/google-video-timestamp-results/...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
Optimize an...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Once you're ranked
for a query in
YouTube Search
Results: How do y...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Besides a relevant,
catchy title and
description, it starts
with y...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Thumbnails are the
“ads” of your videos
and as such you
should des...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Replace the “default" thumbnail autogenerated
from the video with ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Run AB tests of
your video
thumbnail and
metadata with
tools like
...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Create playlists to facilitate users to browse
through your channe...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Include info cards in your videos to link to other
relevant ones o...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Add end-screens
to your videos
using the
YouTube’s studio
feature ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Don’t be shy! Ask your users to engage
Keep
watching to
get answer...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Interact with
users in the
comments
addressing their
questions, li...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Add call to actions
with links to watch
more (playlist) and
subscr...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Promote your
videos and
incentivize
subscriptions
outside YouTube
...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Even offline too!

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
And invite special
guests by doing
interviews with
authoritative
p...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Like this!

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
It’s im...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Engagement and retention require you to use
your conversion & comm...

#youtubeseo at #semrushwebinar by @aleyda from @orainti#youtubeseo at #semrushwebinar by @aleyda from @orainti
Expand and ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Create a blog or
section within your
existing blog,
creating a pos...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Embed your
YouTube video in
the post initially to
help promote it,...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
If you have already an
article/content for the video
topic, you ca...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Include a “rel=0” parameter to show related
videos only from your ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Link to your channel with a “?sub_conﬁrmation"
parameter to go to ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Include a watermark to your entire videos,
allowing users to easil...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
You can
generate the
transcriptions
with automated
speech to text
...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Or you can do it for free, copy/pasting
YouTube’s automated transc...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Free content FTW
#youtubeseo at #semrushwebinar by @aleyda from @o...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.briggsby.com/reverse-engineering-youtube-search
After t...

#youtubeseo at #semrushwebinar by @aleyda from @oraintiWistia
Wistia videos will add VideoObject structured
data to the em...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Like this you’ll have
higher chances to
rank for your target
queri...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Ready to see some results?
#youtubeseo at #semrushwebinar by @aley...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
You can rank for
those not yet so
competitive but
highly relevant
...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Like this

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Or this

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Or this

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Rank as well in
Google search
Results with
your YouTube
videos and...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Like this

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Ranking also in
Google’s search results
with the post with a
video...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Or rank twice
with the same
video within the
Carrousel, with
the Y...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
However, the process is slow, iterative and
incremental… to grow y...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
I'm certainly not Casey Neistat

#youtubeseo at #semrushwebinar by @aleyda from @orainti
And will likely
never will, as many
other brands

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://www.seroundtable.com/youtube-subscriber-giveaway-28157.html...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Although it
shouldn’t be
about raw
numbers … but
having an
impact ...

#youtubeseo at #semrushwebinar by @aleyda from @orainti
Keeping always in mind that it’s  
about maximizing the RER
Releva...

#youtubeseo at #semrushwebinar by @aleyda from @oraintihttps://youtube.com/c/crawlingmondaysbyaleyda
Thank you!
Questions?

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