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“Befriending the Enemy”
How praising your competition can boost
your brand
From: Zhou, Du, and Cutright (2021)
The benefits of brand-to-brand praise
Across 11 experiments with nearly 4,000 people, this research
uncovers the benefit o...
The benefits of brand-to-brand praise:
Examples from research
From: Zhou, Du, and Cutright (2021)
This praise ad
increased...
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