Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
NUMBERS EVERY MARKETER SHOULD KNOW
TOM ROACH, MANAGING PARTNER, PERFORMANCE, BBH LONDON
ZERO to 1
The greatest number of consumers of
any brand are very light buyers, and
they contribute significantly to sales
...
16%
As little as 16% of all advertising is both remembered and correctly
attributed, meaning that 84% of advertising spend...
1 of 13 Ad