To Influence and Beyond: How Brands Transform Influencer Marketing ...

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Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
How Brands Transform
Influencer Marketing to
Social Proof...

Technology has democratized
content creation globally.

68% of people come to
Instagram to interact with
creators.Source: Instagram, June 2019

34% of people have purchased
based on an influencer’s post.
Source: eMarketer, April 2019

40% of grocery shoppers view
recipes on Pinterest while in
store.Source: Kroger

Individuals matter
more than
institutions, and
consumers are
social influencers
who define brands.
Rachel Botsman

Revolve mentioned influencer
marketing 70+ times in IPO
filing.

Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
What consumers say online is
now more powerful than what
...

Amazon’s Integrated Social Proof Strategy

● Recruit relevant
influencers
● Activate to create
social proof at at scale
● Measure the
performance impact
● Syndicate ...

Advocates
consumers and employees who
don’t produce content often, but
will do so for brands they are
passionate about, bu...

Macro
Create Content
Create original content in the form
of social posts, blog posts or
videos.
1
Refer Friends & Share
Co...

Hundreds of Brands Trust the Mavrck Platform
CONSUMER
PACKAGED GOODS
FASHION &
APPAREL
TECH &
ELECTRONICS
BEAUTY &
HEALTH
...

Powered Kroger Performance Marketing Programs
302 10,637 5.8M 174M
CPG Influencer
Campaigns
Posts Created
By Influencers
O...

Social Proof at Scale Drives Unaided Recall

Social Proof at Scale Drives Favorability and Intent

Social Proof at Scale Drives Offline Sales Lift
1,855 249k 24.2M 10.2%
Posts created by
Influencers
Organic
Engagements
Or...

Social Proof at Scale Increases Conversion Rates
1.3k 62M 603k 43% 32%
Posts Generated by
Influencers
Impressions on
Influ...

8 6 mo. 1,860 4.82 38%
Product SKUs
Reviewed
Timeframe for
Reviews Generation
Ratings & Reviews
Generated
Average Product
...

Ⓒ 2019 Mavrck All Rights Reserved – Proprietary and Confidential
WWW.MAVRCK.CO
LYLE@MAVRCK.CO
Thank
You

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