SEJ Summit 2015: 3 Red Hot Social Marketing Hacks To Crush 2015 Res...

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3 RED HOT SOCIAL
MARKETING HACKS TO
CRUSH 2015 RESULTS
@MartyWeintraub

Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.

CAN’T MAKE MONEY WITH SOCIAL?

$ Must integrate $
$
$
$ $

WARSAW TO ROME, LONDON TO SAN FRANCISCO

THE DATA'S IN & SPEAKS VOLUMES!

SAVVY MARKETERS PIONEERING TECHNIQUES

TURN READILY AVAILABLE HUGE-SOCIAL-DATA
INTO ATTRIBUTABLE CONVERSION

1,2,3 TAKEAWAYS
1. Sell With Internet-Wide With Psychographics
2. New Expectations For Social Marketers
3. Filtered Retarg...

1. SELL WITH SOCIAL
PSYCHOGRAPHIC DATA
1. Sell With Social Psychographic Data
1 2 3

Sell & List Build With Psychographic Targeting

PAST MAINSTREAM CHANNELS

BUILDING TIGHT PERSONAS
1. Sell With Psychographics / Targeting

“ROOT” BEHAVIOR PERSONA INTENT
1. Sell With Psychographics / Targeting

CLARIFY BY “ACTIVE” FILTERS
1. Sell With Psychographics / Targeting
• Playing
• Buying
• Selling
• Going to
• Trying
• [KW...

POTENT FINANCIAL QUALIFIERS
1. Sell With Psychographics / Targeting

*NEW* “LIQUID” ASSETS!

DUAL ROOT PERSONAS

BEHAVIOR + CLASS

DISCIPLINED, HIGH INTENT, ACTIVE, TARGETING
1. Sell With Psychographics / Targeting

SPECIFICITY VS. SCALE
1. Sell With Psychographics / Targeting

EXTERNAL TRAFFIC DRIVING UNIT
1. Sell With Psychographics / Ad Unit

2. NEW EXPECTATIONS FOR
SOCIAL MARKETERS
2. New Expectations For Social Marketers
1 2 3

TEAM CURATED, OWNED-AUDIENCE COOKIE POOLS
FOR PERFORMANCE MARKETERS TO EXPLOIT
2. New Expectations For Social Marketers/Ow...

PIXEL-AS-THE-METAPHOR-RETARGETING
2. New Expectations For Social Marketers/Traditional Retargeting

X
X
CATALOG RETARGETING
2. New Expectations For Social Marketers/Traditional Retargeting

PRODUCT FOLLOWS USERS
2. New Expectations For Social Marketers/Traditional Retargeting

FUNNEL RETARGETING
2. New Expectations For Social Marketers/Traditional Retargeting

AUDIENCE AS
RETARGETING METAPHORS
Audience
Cookie Pools

FILTERED RETARGETING
3. Filtered Retargeting & 2nd Hop Cookie Pools
1 2 3

UNDERSTANDING FILTERED FOLLOWING IS
PREREQUISITE FOR MODERN MARKETING
STRATEGISTS
3. Filtered Retargeting & 2nd Hop Cookie...

3. Filtered Retargeting & 2nd Hop Cookie Pools / Possibilities

TRACK THE DATA DATA HOPS
3. Filtered Retargeting & 2nd Hop Cookie Pools / 2nd Hop Cookies

TOSS-AROUND BUZZ TERMS
WITH NUMEROUS, FUZZY
MEANINGS.
69

1,2,3 TAKEAWAYS
1. Sell With Internet-Wide With Psychographics
2. New Expectations For Social Marketers
3. Filtered Retarg...

marty@aimClear.com

THANK YOU!
@MartyWeintraub

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