Culture and nonculture in the industry: how do Semiosfera consultin...

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M A X I M I N O M A T U S
CULTURE AND
NON-CULTURE IN THE
INDUSTRY
MUMBAI 2018
S E M I O S F E R A C O N S U L T I N G
M É ...

WHAT IS SEMIOSFERA
CONSULTING?
Semiosfera is a disruptive innovation
consultancy established in Mexico City.
We use anthro...

Problem
In 2016 Semiosfera consulting was contacted by a
multinational company in central México that was
facing problems ...

Place of study
The study was held in the summer
of 2017 in Western Mexico, a region
that is well known because of its
high...

Main
Findings
Multinational companies
in the region are surrounded by a popular
mythology that is very important for worke...

Quotidian life
vs life at work
places
There is a lot of violence in this region
because of the narcotrafficking.
• Because...

Week days
Workers who live faraway from the company do not had time
to be with their relatives and friends. Some of them s...

Workmates
They consider any blue-collar worker a friend, and
all white-collar workers are identified as non-
friendly peop...

Cons
Since there are many multinational companies in the region
it is quite easy for young generations to change workplace...

Pros and cons of
traditional gender roles in
labor dynamics
Cons
Traditional families believe that young
women like to go ...

Work relations
· They are not an organic community.
· There is a lot of competitiveness.
· Prestige is gained in relation ...

1) Culture and non-culture in the work place
Model of
analysis
Tartu-Moscow School of Semiotics proposed the paired concep...

Semiosfera
Main culture
White-collar workers
we analyzed their core values
and contradictions
Semiosfera:
culture and non-...

Main culture
White-collar workers
Semiosfera: the company vs. the community
Main values are related to
modern-urban way of...

The fact
That the company that we were working
with had an ambivalent status related to
a “mother/woman” opened a space fo...

Furukawa
· Middle aged man
· Tyrannical
· Arbitrary
· Untrustworthy
· No parties
· People with lack of formal
education wo...

Some of the
recommendations we
offered to the
company to create a
unified semiosfera.

Recommendations
In order to promote a better work environment and to create a unique coherent semiosfera in the work place...

Thank you
semiosfera.com.mx
Fb. Semiosfera Consulting:
Disruptive Innovation

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