Digital 2022: Essential TikTok Stats for Q1 2022 v01

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THE LATEST DATA FOR TIKTOK ADOPTION AND USE AROUND THE WORLD
TIKTOK Q1 2022

The “potential audience” figures shown in this report use data published in ByteDance’s advertising resources, and represe...

ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ...

DATAREPORTAL.COM/LIBRARY
FIND THOUSANDS OF REPORTS EXPLORING DIGITAL TRENDS IN EVERY COUNTRY IN THE WORLD IN OUR FREE ONLI...

GLOBAL HEADLINES

7
17.9% 15.9% 57.0% 43.0%
884.9 11.2% +7.3% [N/A]
MILLION +60 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOTA...

8
25.0%
17.6%
7.0%
3.5%
2.0%
17.9%
13.6%
5.8%
2.8%
1.4%
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEAR...

9
11 U.K. 21,811,500 40.4%
12 EGYPT 20,279,000 31.6%
13 PAKISTAN 18,263,000 13.5%
14 FRANCE 17,483,000 33.8%
15 GERMANY 16...

10
11 PERU 51.2% 12,168,500
12 MEXICO 50.4% 46,021,500
13 U.S.A. 50.3% 130,962,500
14 BAHRAIN 50.2% 699,500
15 IRELAND 49....

LOCAL MARKET DATA

12
29.8% 34.7% 65.6% 34.4%
11.34 24.7% +5.5% [N/A]
MILLION +593 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

13
31.3% 37.0% 55.3% 44.7%
7.38 28.5% +7.5% [N/A]
MILLION +513 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

14
20.8% 23.5% 53.8% 46.2%
1.75 19.4% +5.4% [N/A]
MILLION +90 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

15
40.0% 50.2% 38.8% 61.2%
699.5 39.6% +15.4% [N/A]
THOUSAND +94 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. ...

16
38.3% 41.0% 58.5% 41.5%
3.08 32.6% +16.6% [N/A]
MILLION +439 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

17
26.6% 31.3% 56.7% 43.3%
2.91 25.0% +6.4% [N/A]
MILLION +175 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

18
44.8% 45.7% 63.4% 36.6%
74.07 34.5% +2.4% [N/A]
MILLION +1.7 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

19
49.7% 61.0% 54.1% 45.9%
6.68 39.2% +2.1% [N/A]
MILLION +139 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

20
30.3% 36.1% 59.7% 40.3%
11.19 29.3% +9.9% [N/A]
MILLION +1.0 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

21
48.3% 57.5% 62.0% 38.0%
8.55 44.5% +11.6% [N/A]
MILLION +887 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

22
38.4% 36.0% 62.6% 37.4%
13.65 26.6% +7.2% [N/A]
MILLION +919 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

23
15.1% 16.7% 59.1% 40.9%
1.46 13.6% +8.0% [N/A]
MILLION +108 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

24
19.8% 24.4% 56.6% 43.4%
1.14 19.6% +4.1% [N/A]
MILLION +45 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

25
26.8% 31.6% 38.3% 61.7%
20.28 19.3% +4.9% [N/A]
MILLION +941 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

26
22.3% 26.7% 56.8% 43.2%
1.20 21.7% +6.0% [N/A]
MILLION +69 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

27
28.7% 33.8% 56.0% 44.0%
17.48 26.7% +9.8% [N/A]
MILLION +1.6 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

28
21.8% 24.4% 53.6% 46.4%
16.99 20.3% +5.7% [N/A]
MILLION +923 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

29
27.7% 27.1% 52.9% 47.1%
2.35 22.7% +3.1% [N/A]
MILLION +70 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

30
25.3% 27.3% 54.0% 46.0%
2.17 22.5% +9.7% [N/A]
MILLION +192 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

31
45.0% 47.6% 66.0% 34.0%
92.07 33.1% +5.2% [N/A]
MILLION +4.6 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

32
38.0% 49.6% 57.4% 42.6%
1.88 37.6% +7.3% [N/A]
MILLION +128 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

33
31.4% 41.7% 47.2% 52.8%
2.50 28.2% +5.8% [N/A]
MILLION +136 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

34
26.1% 26.1% 55.4% 44.6%
13.30 22.0% +7.1% [N/A]
MILLION +884 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

35
12.8% 14.2% 58.7% 41.3%
15.19 12.1% -2.8% [N/A]
MILLION -444 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

36
44.2% 57.1% 54.1% 45.9%
7.26 38.0% +15.8% [N/A]
MILLION +990 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

37
9.7% 11.2% 57.0% 43.0%
4.89 9.5% -11.6% [N/A]
MILLION -640 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

38
57.4% 75.4% 39.4% 60.6%
2.47 56.8% +4.5% [N/A]
MILLION +107 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

39
49.4% 61.2% 56.8% 43.2%
14.59 44.2% +8.4% [N/A]
MILLION +1.1 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

40
47.5% 50.4% 60.5% 39.5%
46.02 35.2% +10.5% [N/A]
MILLION +4.4 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

41
18.9% 23.1% 47.3% 52.7%
5.97 15.9% +4.8% [N/A]
MILLION +276 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

42
29.1% 34.4% 58.6% 41.4%
4.80 27.9% +4.2% [N/A]
MILLION +194 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

43
31.5% 38.9% 58.5% 41.5%
1.46 29.9% +9.6% [N/A]
MILLION +128 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

44
26.5% 33.1% 55.5% 44.5%
1.44 26.3% +4.3% [N/A]
MILLION +60 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

45
30.1% 38.8% 33.3% 66.7%
1.51 28.7% +0.7% [N/A]
MILLION +11 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

46
22.0% 13.5% 17.8% 82.2%
18.26 8.0% +25.3% [N/A]
MILLION +3.7 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

47
55.6% 51.2% 60.7% 39.3%
12.17 36.3% +10.6% [N/A]
MILLION +1.2 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

48
47.3% 49.4% 65.3% 34.7%
35.96 32.2% +8.8% [N/A]
MILLION +2.9 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

49
23.4% 24.9% 58.1% 41.9%
7.70 20.4% +13.5% [N/A]
MILLION +918 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

50
32.8% 33.0% 59.3% 40.7%
2.83 27.8% +1.7% [N/A]
MILLION +49 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

51
52.6% 62.1% 28.4% 71.6%
1.54 52.1% +12.9% [N/A]
MILLION +176 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

52
37.9% 41.0% 50.8% 49.2%
6.37 33.4% +13.3% [N/A]
MILLION +750 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

53
42.3% 48.1% 51.8% 48.2%
54.94 37.7% +12.6% [N/A]
MILLION +6.1 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

54
64.2% 87.9% 39.1% 60.9%
22.37 62.9% +12.9% [N/A]
MILLION +2.5 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

55
33.5% 36.2% 54.0% 46.0%
1.83 30.8% -2.1% [N/A]
MILLION -40 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

56
15.6% 16.1% 53.9% 46.1%
6.44 10.7% +23.5% [N/A]
MILLION +1.2 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

57
31.2% 35.4% 61.1% 38.9%
13.73 29.4% +6.1% [N/A]
MILLION +790 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

58
28.9% 35.5% 56.2% 43.8%
2.85 28.0% +3.6% [N/A]
MILLION +100 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

59
20.0% 23.9% 53.3% 46.7%
1.72 19.6% +4.5% [N/A]
MILLION +74 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

60
19.1% 20.6% 51.6% 48.4%
4.16 17.4% +3.5% [N/A]
MILLION +141 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

61
65.7% 63.6% 60.6% 39.4%
35.80 51.1% +0.4% [N/A]
MILLION +156 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

62
38.0% 43.2% 36.5% 63.5%
26.56 31.1% +8.0% [N/A]
MILLION +2.0 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

63
33.9% 30.0% 58.9% 41.1%
10.55 24.4% +23.0% [N/A]
MILLION +2.0 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

64
67.6% 81.3% 29.4% 70.6%
6.72 66.9% +18.2% [N/A]
MILLION +1.0 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

65
32.6% 40.4% 59.7% 40.3%
21.81 31.9% +8.7% [N/A]
MILLION +1.7 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TO...

66
42.6% 50.3% 62.1% 37.9%
131.0 39.2% +8.4% [N/A]
MILLION +10 MILLION [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. TOT...

67
55.4% 55.6% 53.5% 46.5%
39.91 40.5% +0.7% [N/A]
MILLION +262 THOUSAND [NEW DATA POINT]
90
TIKTOK AD REACH AGE 18+
vs. T...

MORE INFORMATION

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This report has been compiled by Kepios
Pte. Ltd. (“Kepios”) for informational
purposes only, and relies on data from a
wi...

DATAREPORTAL.COM
REPORTS@KEPIOS.COM
@ESKIMON
SIMON KEMP

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