GDPR Tip Sheet

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HOW TO BE
GDPR COMPLIANT
WITH YOUR PR ACTIVITY
A LOOK AT THE 5 STEPS TO BECOME
COMPLIANT FROM A TECHNOLOGY PERSPECTIVE
TIP...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
I’m inviting my VIP, Press
and key contacts to them.
I’m sending them through...

THEN, GDPR MATTERS TO YOU…
The European Union’s General Data Protection Regulation (GDPR) law,
which is set to take effect...

STATE OF INFLUENCER MARKETING 2018
All these activities imply collecting, storing and
using personal data, so…
How can I d...

5 STEPS TO BECOME COMPLIANT
1. Manage and view the data stored
about your contacts.
2. Track if contacts are active or not...

Manage
& view the data stored
about your contacts
The main objective of GDPR is for companies
to start controlling how and...

DATA CONTROL IS EVERY COMPANY'S RESPONSIBILITY
BEFORE WITH GDPR

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
Make sure you have full visibility through your contacts database: what’s the...

Track
If contacts are active or not
You can carry out a continuous database
cleaning process by tracking your contacts’
ac...

MAYBE YOUR CONTACTS
ARE LOSING INTEREST
YOU NEED TO HAVE VISIBILITY OF
YOUR CONTACTS’ ACTIVITY TO MAKE
DECISIONS FOR THE P...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
Activity
filters for
preparing
marketing
strategies...

ADAPTING GDPR TO THE INDUSTRY DYNAMIC…
SOMETIMES YOU HAVE CONTACTS THAT YOU
NEED TO INVITE TO AN EVENT, HOWEVER YOU
DON’T ...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
You may store the following types of contacts:
✓ Permanent Contact: these con...

Provide
Accessible contact profiles
GDPR asks you to make it easy for your
contacts to check and update the personal
infor...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
You are compliant if…
You’re offering your contacts
the ability to access the...

Share
Privacy Policy & Offer Opt-In option
GDPR asks you to inform your contacts
about the way you’re using their personal...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
The email storm started
some weeks ago…
All companies are making a big effort...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
The email storm started
some weeks ago…
Others were going crazy
about consent…

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY
BE CAREFUL
GDPR makes it clear that we must be direct and
clear in our commun...

Control
Contact activity & consent
Make decisions regarding the management
of your contacts database.

OUR 3 RECOMMENDATIONS…
SET A PROTOCOL DON’T BE AFRAID OF
DELETING!
ADAPT YOUR
CAMPAIGNS

A GOOD
MARKETING
STRATEGY:
USING THIRD
PARTY
TOOLS WITH
A QUALITY
OPT-IN
DATABASE
HOW TO BE GDPR COMPLIANT WITH MY PR ACTI...

BE AWARE THAT GDPR ASKS US AS COMPANIES…
1. To be proactive
in the way we maintain & update our contacts database.
2. To b...

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY

HOW TO BE GDPR COMPLIANT WITH MY PR ACTIVITY

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