Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Social Scholar 
Writing Blog posts 
Matt Phillpott 
(School of Advanced Study) 
Matt.phillpott@sas.ac.uk 
October 2014 
ww...
Outline 
• What makes for a good blog post? 
• Constructing a blog post – length, tone, 
sub-headings, multimedia, footnot...
What makes for a good blog post? 
• Compelling and engaging content 
• Consistently good content over a long period of tim...
1 of 18 Ad