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OBJECTIVES & PARTNERSHIP
 Leading brand in plant-based products
 Looking for a long-term partner in CSR
activities and t...
CONSUMER & INSIGHT
TARGET CONSUMERS: Eva and Petr
Eva and Petr have been dating for 3 years. They both are Millennials,
wh...
THE CHALLENGES AHEAD
 Untouchable & faraway problem
 Heavy message consumers might want to avoid
 Goal of a trillion tr...
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