INNOVATION FOR REAL

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I N N OVAT I O N
F O R R E A L
Peter Cochrane
cochrane.org.uk University of Cambridge 11 Nov 2017
2nd Int Conf on Business...

I N N OVAT I O N
Not axiomatic for everyone and a frightener
“If it your problem were simple,
someone would have solved it...

OLD WORLD TO NEW
Local to Globalised & Cooperative
Slow & Disconnected >> Fast & Networked
Linear & Well Behaved >> Comple...

???
Wisdom
Understanding
Sustainability
???
PROGRESSIVE CHANGE
Simplicity
&
Order
Complexity
&
Chaos
Quantum
Mechanics
Qua...

NEW PARTNERS
Logical
Precise
Consistent
Considered
Rapid Recall
Vast Capacity
Fast processing
Expanding utility
Growing Me...

Beyond Human ABILITYWithout micro-Electronics our civilisation would cease to exist

HUMAN SPEED
Bonding the gold I/O micro-wiring

machine speed
Essential to meet the needs of humanity

SILICON VALLEY
The greatest concentration of technology
and start up companies on the planet
Took over 100 years to build
...

resources
No country/company is an island
On the path to sustainability; no company or country has direct
access to all th...

A g e I n v e r s i o n
A new trend underway, and it has only just started
20s / 30s
30s / 40s
>50
Age
Wisdom
Rewards
Seni...

A g e I n v e r s i o n
A new trend underway, and it has only just started
20/30s
30/40
>50
Emergent State
New Innovators
...

Ax i o ms
The only human that likes change
is a wet baby

Ax i o ms
Niccolò Machiavelli (1469 – 1527)
There is nothing more difﬁcult to take in hand,
more perilous to conduct, or m...

Ax i o ms
Luck is everything
Good timing is always vital
Reliable financing an essential
We are betting on teams not tech
...

I N c rE m e nta l
A certain need and a safe step at a time
Forebears:
Railways
Telegraph
Wireless
Telephone
Repeaters
Tel...

Big screen
Soft keys
High price
No market
demand &
all alone
Customers
didn’t know
they needed
/wanted it!
Not a mobile
ph...

I N N OVAT I O N O R
EVO L UT I O N ???
Innovation >> Evolution >> Innovation…
Innovation EvolutionInnovation
RISK
REWARD

P I R A C Y
And gifts form the GODs
https://www.youtube.com/watch?v=9c0CVItMhoQ
The board at Xerox Scoﬀ at “The Mouse”
Ste...

P I R A C Y
And gifts form the GODs
AND
SO
STARTED
A
PROUD
TRADITION
IN
APPLE
INNOvators
now
queue
up
to
give
to
Apple

R EA I L ITY
IDEA R&D
DEMO
MODEL
FUNDING
GETTING
TO MARKET
Break
Even
Income
Invested
Money
Time
Worth
Money
Time
Potentia...

D U M B &
D U M B E R
• No proven market demand
• No proven business case
• No investment case
• No risk assessment
• +++
...

The Heilmeier Catechism (modiﬁed by PC):
• What are you trying to do?
• Articulate your objectives as simply as possible.
...

There is a near endless ‘galaxy of tools’ available
TO O LS & P RO C ESS

p e r s o n a l E x p e r i e n c e s
Unlikely to be in any book - they are real life choices
“I have never had a manageme...

M a n a g e m e n t r e a l i t y
You are travelling at speed with incomplete vision
• Spec changes
• Mission creep
• Team...

Appropriateness
Don’t use a sledge hammer to crack a walnut
Yo u m i g h t u s e P R I N C E
o r s o m e o t h e r f o r m...

s i t u a t i o n a w a r e n e s s
Remain flexible, adaptable and ready to change

C o m m u n i c a t i o n i s k e y
Might seem obvious/trivial but turns out to be difficult
• Never assume that people ar...

CO M P L EX R EA L ITY
Formalisation methods cannot overcome scale
S o m e p r o j e c t s a r e
n o w s o l a r g e a n d...

REAL Experiences
Recollections and reality spanning 1980 to Today
TAT 81980 project start
1986 cable into service - Retire...

REAL Experiences
Recollections and reality spanning 1980 to Today
TAT 81980 project start
1986 cable into service - Retire...

Day 1 situation
Connect UK - France - USA optically
TAT 81980 no technology available, only a
statement of intent and a bu...

TAT 81980 all we had was an analogue
legacy of discrete technologies +++
Day 1 situation
Connect UK - France - USA optical...

THE Biggest challenges
D e l e g a t i o n - p ro b l e m s o l v i n g - o r c h e s t ra t i o n
TAT 8Pe r f e c t i o n...

i t b e c a m e
A w h o l l y c o n n e c t e d p l a n e t
Internet
Science Network
Financial Network
Telephone Network
E...

i t b e c a m eA new global mega-industry
https://www.youtube.com/watch?v=Q61DHtgFqa0

1998 Project start
1999 Started trading - Sold 2002
The first on-line travel agent in the EU - £0 - £1Bn in 4 years
Origin...

1995 Project start
1996 Started trading - Closed 2003
An ‘idea - to market incubator’ in Silicon Valley
People came to us ...

2012 Project start
2015 Project Abandoned
A new acoustic solution to sniper spotting
Snipers kill people in war zones - mo...

A I & i n n ovat i o n
A primary tool of discovery and understanding
Analytics:
Medical
Security
Big Data
Political
Networ...

R o b ot s t u d e n t
Learning from a master of the art
https://www.youtube.com/watch?v=F6UxmpbSQGU
Robot/AI student and ...

R o b ot s t u d e n t
Learning from a master of the art
CALIBRATION
Some will scoff at such apparently
simple achievement...

“When people are overwhelmed by big problems and fear - it is not our
job to add to the fear and panic - but to help craft...

I must keep an
open mind !
I think and do
different!
I’m thinking of doing a
startup…. I work in an
old established
compan...

cochrane.org.uk
ca-global.biz
For more presentations, papers,
videos, on this topic and
supporting topics GOTO
www.cochran...

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