What is FP Growth Analysis and How Can a Business Use Frequent Patt...

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Master the Art of Analytics
A Simplistic Explainer Series For Citizen Data Scientists
J o u r n e y To w a r d s A u g m e...

Frequent Pattern Mining

Introduction
Basic terminologies
with example
Standard input/tuning parameters & Sample UI
Sample output UI
Interpretation...

INTRODUCTION
 Association rule mining is a procedure which
finds frequent patterns, associations, or causal
structures fr...

BASIC
TERMINOLOGIES
• ANTECEDENT:
• Left hand side of the rule is called Antecedent
• For instance, for the rule milk->bre...

BASIC
TERMINOLOGIES
• CONFIDENCE :
• The confidence of a rule x -> y is defined as:
• Support ( x -> y ) / support (x)
• T...

Here , support (Milk -> Bread):
= Number of transactions containing milk &
bread / total transactions
= 2/5 = 0.4
TID Milk...

Example
Similarly , support, confidence and lift values
of all item combinations are found and the
rules matching user def...

INTERPRETATION :
Example
Rule Support Confidence Lift
Bread->Butter 0.5 0.6 0.86
Milk -> Bread 0.4 0.5 0.83
Milk -> Butter...

Standard Input Parameters & Sample UI

Standard Output 1 :
Model Summary
Rules that have both high confidence and
support are called strong rules
Even if confide...

INTERPRETATION :
Sample Output 2 :
Plot : Confidence By
Rules
The confidence value of each rule is
shown in the plot above...

Sample Output 2:
Plot : Support &
confidence by rule
• Ideally both support and
confidence should be taken into
account to...

LIMITATIONS :
 Processing time for running this algorithm is
relatively high when compared to other
algorithms due to mil...

GENERAL
APPLICATIONS
• BASKET DATA ANALYSIS
• To analyze the association of purchased items in a single basket or
single p...

USE CASE 1
Business benefit:
• Based on the association rules
generated, the store manager will
be able to strategically p...

Use case 1 : Sample Input Dataset
Transaction ID Product 1 Product 2 Product 3
1039153 Milk Bread Jam
1069697 Shampoo Soap...

Use Case 1 : Sample Output 1 : Association
Rules
Rule Support Confidence Lift
Shampoo -> Soap 0.5 0.6 0.86
Cold drink -> S...

Use Case 1 : Sample Output 2: Plot :
Confidence By Rule
• Based on the association rules
generated, the heat map plot can
...

Use case 2
Business benefit:
• Based on the rules generated,
banking products can be cross sold
to each existing or prospe...

Use case 3
Business problem :
•A telecom marketing manager may want
to analyze which value added services are
frequently a...

Want to Learn
More?
Get in touch with us @
support@Smarten.com
And Do Checkout the Learning section
on
Smarten.com
June 20...

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