rel canonical audit BrightonSEO September 2018

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Mark Thomas
@SearchMATH
BOTIFY
Why auditing your
rel=canonical configuration
is a shrewd move
http://www.slideshare.net/...

TECHNICAL SEO CONTENT REAL RANKINGS & CTR
The first unified suite to drive SEO success in each phase of the
organic search...

I would also like to add to this conversation
that we have learned the hard way that if we
use canonicals for pages that a...

45 Million URLs are being tagged with an alternative
incorrect canonical tag. Which confuses Google and
forces the crawl o...

Why Audit Your Canonical Set Up?

1) Get More Inventory Ranking
2) Get The Right Inventory Ranking
Why Audit Your Canonical Set Up?

rel=canonical
Issues
Detect
Fix
Agenda

…a process for converting data
that has more than one
possible representation into a
"standard", "normal", or
canonical fo...

Canonicalization
Canonical
Duplicate 98% Match
Partner Site

Including a rel=canonical link in
your webpage is a strong hint to
search engines about your
preferred version to index
am...

rel=canonical Fact File
An “Element” rather than a “Tag”
rel=canonical is a hint, not a directive
rel=‘canonical’ or rel=“...

What does rel=canonical offer?

• Circumvents Duplicate Content
• Avoids diluting Link Authority
• Avoids Content Cannibalisation in SERPs
What does rel=c...

Specific cases for rel=canonical
Uppercase/lowercase URL paths, Session IDs, Tracking Codes
Product review pages with /rev...

The cleaner you can make
your signals, the more
likely we'll use them.
John Mueller
Reddit AMA, April 2018

Google chose different canonical
than user – There are many cases
where Google simply gets this wrong.
Are there any metho...

• Redirect to your preferred version
• Make internal links, hreflang, rel=next/prev/etc.
point to the preferred version
• ...

10 Common Issues
Abundance Too many pages Canonicalizing to a single page
Code rel=canonical in <body>, multiple declarati...

Non-canonical Gaining Impressions

11 Step Canonical Audit
Review GSC Index Coverage Report
Build Data Warehouse Including: Simulated Web Crawl, Logs, JS, GS...

Review GSC Index Coverage Report
Use Google’s Index Coverage Report
Valid - Indexed; consider marking as canonical: The UR...

Data Warehouse
Build Data Warehouse Including: Simulated Web Crawl, Logs, JS, GSC, GA/Adobe

Assess Crawl Budget Impact
Canonical Conversion

Canonical Similarity
Assess Canonical Content Similarity

How do sites compare?
Industry URLs Crawled Known URLs
Number of
Compliant
URLs crawled
Canonical Not
Equal Volume
Meta No...

How do sites compare?
Industry
URLs
Crawled
Known URLs
Number of
Compliant
URLs crawled
Canonical Not
Equal Volume
Meta No...

How do sites compare?
Industry
Number of
URLs
Crawled by
Botify &
Google
Number of
Compliant
Pages
crawled by
Botify &
Goo...

Fix Upstream Where Possible

rel=canonical Fixes
TECHNIQUE DETAIL
Upstream
Standardised URLs
Get shot of: event tracking,
session IDs, query strings, e...

Conclusion

Be consistent:
“Consistency is the
mother of all good SEO.”
Matt Cutts 2009 | John Mueller 2016

@SearchMATH
http://www.slideshare.net/
MarkThomas114

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1026982 views
Storytelling For The Web: Integrate... by Chiara Aliotta 937145 views
Artificial Intelligence, Data and C... by OECD Directorate ... 853259 views
How to Leverage AI to Boost Employe... by SocialHRCamp 357183 views
2024 State of Marketing Report – by... by Marius Sescu 203199 views
Everything You Need To Know About C... by Expeed Software 224364 views

View on Slideshare

1 of 34 Ad

View on Slideshare

1 of 34 Ad