Digital in 2017 Global Overview

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1
DIGITAL IN 2017
GLOBAL OVERVIEWA COLLECTION OF INTERNET, SOCIAL MEDIA, AND MOBILE DATA FROM AROUND THE WORLD

3
WELCOME TO DIGITAL IN 2017
It’s been another year of exceptional growth across all things digital, and our 2017 Global D...

4
GLOBAL OVERVIEW

5
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION...

6
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SI...

7
DIGITAL USER DISTRIBUTION BY REGIONJAN
2017 EACH REGION’S SHARE OF THE WORLD’S POPULATION, GLOBAL INTERNET AND SOCIAL ME...

8
HOOTSUITE’S PERSPECTIVE: 2017 TRENDS
Social catches up with search for discovery. Search is still king for helping consu...

9
DIGITAL IN 2017: WE ARE SOCIAL’S ANALYSIS
With more than half of the world’s population now online, including billions o...

10
REGIONAL OVERVIEWS

11
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLI...

12
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 ...

13
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLI...

14
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 ...

15
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLI...

16
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 ...

17
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLI...

18
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 ...

19
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLI...

20
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 ...

21
GLOBAL POPULATION OVERVIEW

22
TOTAL GLOBAL
POPULATION
GLOBAL POPULATION
AGED 0-12 YEARS
GLOBAL POPULATION
AGED 0-15 YEARS
GLOBAL POPULATION
AGED 16-6...

23
DISTRIBUTION OF GLOBAL POPULATION BY AGEJAN
2017 THE WORLD’S TOTAL POPULATION DETAILED BY FIVE-YEAR AGE GROUPS, IN MILL...

24
GLOBAL INTERNET USE

25
JAN
2017
GLOBAL INTERNET USE AND PENETRATIONINTERNET AND MOBILE INTERNET USER NUMBERS COMPARED TO POPULATION
SOURCES: U...

26
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
S...

27 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBO...

28 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBO...

29 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBO...

30 SOURCES: INTERNETWORLDSTATS; INTERNATIONAL TELECOMMUNICATION UNION (ITU); INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBO...

31
AVERAGE FIXED INTERNET CONNECTION SPEEDSJAN
2017 AVERAGE SPEED OF FIXED INTERNET CONNECTIONS BY COUNTRY, IN MBPS
26.3
2...

32
TIME SPENT ON THE INTERNETJAN
2017 AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY COMPUTER USE AND ...

33
LAPTOPS &
DESKTOPS
MOBILE
PHONES
TABLET
DEVICES
OTHER
DEVICES
YEAR-ON-YEAR CHANGE:
JAN
2017
SHARE OF WEB TRAFFIC BY DEV...

34
GLOBAL
AVERAGE
MOBILE’S SHARE OF WEB TRAFFICJAN
2017 PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
81%
79%
78%
...

35
WE ARE SOCIAL’S ANALYSIS: INTERNET
The internet is now an integral part of everyday life for most people around the wor...

36
HOOTSUITE’S PERSPECTIVE: INTERNET THEMES
Click here to download our Social Video Toolkit to learn how you can drive res...

37
GLOBAL SOCIAL MEDIA USE

38
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA USERS
ACTIVE SOCIAL USERS
AS A PERCENTAGE OF
THE TOTAL POPULATION
TOTAL NUMBER
OF S...

39
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
S...

40 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

41 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

42 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

43 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

44 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

45
TIME SPENT ON SOCIAL MEDIAJAN
2017 AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY [S...

46
ACTIVE USERS OF KEY GLOBAL SOCIAL PLATFORMSJAN
2017 BASED ON THE MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS F...

47
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
FACEBOOK USERS
ACCESSING VIA
MOBILE DEVICES*
FACEBOOK USERS
USING FACEBOO...

48
GLOBAL
AVERAGE
DAILY ACTIVE FACEBOOK USERS vs. TOTAL USERSJAN
2017 NUMBER OF FACEBOOK USERS WHO USE THE PLATFORM EACH D...

49
AGE TOTAL FEMALE MALE
TOTAL
13 – 17
18 – 24
25 – 34
35 – 44
45 – 54
55 – 64
65+
FEMALE
MALE
13 – 17
YEARS OLD
65+
YEARS...

50
FACEBOOK GENDER BALANCE RANKINGSJAN
2017 COUNTRIES WITH THE GREATEST SKEW IN THE GENDER BALANCE OF MONTHLY ACTIVE FACEB...

51
DISTRIBUTION OF FACEBOOK USERS BY AGEJAN
2017 BREAKDOWN OF THE WORLD’S ACTIVE FACEBOOK USERS BY SINGLE AGE BANDS
13 14 ...

52
FACEBOOK’S TOP COUNTRIES AND CITIESJAN
2017 COUNTRIES AND CITIES WITH THE LARGEST ACTIVE FACEBOOK USER BASES
# TOP COUN...

53
LAPTOPS &
DESKTOPS
SMART
PHONES
FEATURE
PHONES
TABLET
DEVICES
ACTIVE USER ACCOUNTS:
JAN
2017
SHARE OF FACEBOOK USE BY D...

54
HOOTSUITE’S PERSPECTIVE: SOCIAL MEDIA THEMES
Twitter: Moments in time. Customer experience and service.
Twitter will fo...

56
GLOBAL MOBILE SOCIAL MEDIA USE

57
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
S...

58 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

59 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

60 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

61 SOURCES: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXT...

62
WE ARE SOCIAL’S ANALYSIS: MOBILE SOCIAL
The popularity of mobile messengers has surged in recent years, to the extent t...

63
Buyers today are
researching brands and
gathering information
within mobile social apps;
90% of Facebook users
access t...

64
GLOBAL MOBILE USE

65
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS vs.
TOTAL POPULATION)
TOTAL NUMBER
O...

66 SOURCES: GSMA INTELLIGENCE, Q4 2016; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
UNIQUE MOBILE USER PENETRATION BY CO...

67
TOTAL NUMBER
OF MOBILE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER
OF MOBILE
CONNECTIONS
TOTAL NUMBER
OF MOBILE USERS
(UNIQ...

68
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
S...

69 SOURCES: GSMA INTELLIGENCE, Q4 2016.
MOBILE CONNECTIVITY: REGIONAL OVERVIEWJAN
2017 MOBILE CONNECTIONS (IN MILLIONS), A...

70 SOURCES: GSMA INTELLIGENCE, Q4 2016.
GLOBAL
AVERAGE
MOBILE CONNECTIVITY BY COUNTRYJAN
2017 MOBILE CONNECTIONS BY COUNTR...

71 SOURCES: GSMA INTELLIGENCE, Q4 2016.
MOBILE CONNECTIVITY RANKINGSJAN
2017 BASED ON MOBILE CONNECTIONS IN COUNTRIES WITH...

72
TOTAL GLOBAL
CONNECTIONS
(ALL DEVICES)*
CONNECTIONS
USED ON SMART-
PHONE DEVICES
SHARE OF SMART-
PHONE CONNECTIONS
vs. ...

73
GSMA MOBILE CONNECTIVITY INDEXJAN
2017 GSMA INTELLIGENCE’S ASSESSMENT OF KEY NATIONAL CONNECTIVITY DRIVERS AND ENABLERS...

74
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTI...

75 SOURCES: GSMA INTELLIGENCE, Q4 2016.
PRE-PAY vs POST-PAY CONNECTIONSJAN
2017 PERCENTAGE OF MOBILE CONNECTIONS THAT ARE ...

76
MOBILE’S SHARE OF WEB TRAFFICJAN
2017 PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES IN JANUARY OF EACH YEA...

77
JAN
2017
SHARE OF MOBILE WEB BY MOBILE OSBASED ON EACH OPERATING SYSTEM’S SHARE OF ALL GLOBAL MOBILE WEB REQUESTS
PERCE...

78
GLOBAL MOBILE DATA GROWTHJAN
2017 TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN EXABYTES (BILLIONS O...

79
LATIN
AMERICA
NORTH
AMERICA
ASIA-
PACIFIC
CENTRAL EUROPE,
MIDDLE EAST & AFRICA
JAN
2017
MOBILE DATA TRAFFIC BY REGIONMO...

80
WE ARE SOCIAL’S ANALYSIS: MOBILE
More than half of the world’s population now carries a powerful connected device where...

81
GLOBAL MOBILE BROADBAND USE

82
NORTH
AMERICA
CENTRAL
AMERICA
SOUTH
AMERICA
AFRICA
MIDDLE
EAST
WEST
EUROPE
EAST
EUROPE
EAST
ASIA
OCEANIA
CENTRAL
ASIA
S...

83
MOBILE BROADBAND: REGIONAL OVERVIEW
SOURCES: GSMA INTELLIGENCE, Q4 2016.
JAN
2017 MOBILE BROADBAND CONNECTIONS (IN MILL...

84
GLOBAL
AVERAGE
MOBILE BROADBAND’S SHARE OF CONNECTIONS
SOURCES: GSMA INTELLIGENCE, Q4 2016.
JAN
2017 ACTIVE 3G & 4G MOB...

85
MOBILE BROADBAND CONNECTIVITY RANKINGS
SOURCES: GSMA INTELLIGENCE, Q4 2016.
JAN
2017 BASED ON MOBILE BROADBAND CONNECTI...

86
GLOBAL
AVERAGE
MOBILE BROADBAND PENETRATION
SOURCES: GSMA INTELLIGENCE, Q4 2016.
JAN
2017 THE NUMBER OF ACTIVE MOBILE B...

87
MOBILE BROADBAND PENETRATION RANKINGS
SOURCES: GSMA INTELLIGENCE, Q4 2016.
JAN
2017 BASED ON MOBILE BROADBAND CONNECTIO...

88
TIME SPENT USING MOBILE INTERNET
SOURCES: GLOBALWEBINDEX, Q3 & Q4 2016. BASED ON A SURVEY OF INTERNET USERS AGED 16-64....

89
AVERAGE MOBILE CONNECTION SPEEDS
SOURCES: AKAMAI STATE OF THE INTERNET REPORT, Q3 2016.
JAN
2017 AVERAGE SPEED OF MOBIL...

90
GLOBAL E-COMMERCE USE

91
JAN
2017
GLOBAL E-COMMERCE REVENUESTOTAL VALUE OF THE CONSUMER (B2C) E-COMMERCE MARKET, AND AVERAGE E-COMMERCE REVENUE ...

92
ACTIVE E-COMMERCE PENETRATIONJAN
2017 PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MON...

93
ACTIVE M-COMMERCE PENETRATIONJAN
2017 PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST ...

94
GROWTH OF M-COMMERCE SHOPPERSJAN
2017 YEAR-ON-YEAR GROWTH IN THE NUMBER OF PEOPLE PURCHASING ONLINE VIA A PHONE [SURVEY...

95
AVERAGE E-COMMERCE REVENUE PER USERJAN
2017 AVERAGE TOTAL AMOUNT SPENT ON E-COMMERCE PURCHASES BY EACH E-COMMERCE USER ...

96
HOOTSUITE’S PERSPECTIVE: E-COMMERCE THEMES
The line between e-commerce and social commerce (increasing direct sales via...

97
WE ARE SOCIAL’S ANALYSIS: E-COMMERCE
The world will spend well over US$2 trillion on e-commerce purchases in the coming...

98
MORE INFORMATION

99
GlobalWebIndex is the world’s largest market research study
on the digital consumer, spanning 37 countries, 4,500 data
...

100
GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator sta...

101
We would like to offer our thanks to Statista for providing data from its Digital
Market Outlook in the development of...

102
SPECIAL THANKS
We’d also like to offer our thanks to the following data providers for
publishing much of the valuable ...

103
POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (data up to January 2017);...

104
IMPORTANT NOTES
We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics o...

105
Hootsuite is the most widely used social
media management platform, used by over
15 million people around the globe an...

We are a global agency. We deliver world-class
creative ideas with forward-thinking brands.
We believe in people, not plat...

107
SIMON KEMP
@ESKIMON
SIMON@KEPIOS.COM
KEPIOS.COM

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