How to market listings (and create raving fans)

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How to Market Listings
and create raving fans

The Truth: What clients do not want to hear

The Truth: What Sales Agents Choose to Ignore

The Truth
Over Priced homes do not sell (delaying the inevitable causes more problems)
Location issue can only be solved b...

“Perception is Reality” Works Both Ways
Seller’s perception is money/time invested should be recouped
Reality is there is ...

THE BIG LIE
Seller perception is Even though his home is overpriced, it will eventually sell for
this price. It is worth i...

Before Marketing - Get the Price Right

WHEN SELLER’S ASK WHY
THEY ARE GETTING NO
SHOWINGS OR OFFERS...

Your opinion is your opinion. Your perception is
your perception. ... But people still don't
understand the simple fact th...

Create Raving Fans (and get Referrals)
● YOU MUST STAND OUT!
● Why use you when your like
everyone else?
● How can you ask...

HOW TO CREATE RAVING FANS (AND GET REFERRALS)
ALWAYS DO WHAT YOU SAY YOU WILL DO… SOMETIME MORE BUT
NEVER LESS.
COMMUNICAT...

TO CREATE RAVING FANS
PROVIDE STELLAR CUSTOMER EXPERIENCE

First Step to Stellar Marketing
PRICE THE HOUSE RIGHT!
#NoExcuses #WarriorRealtor #Thetruthwillsetyoufree #nottodaysatan

Set Up the Pricing Strategy Conversation
“Mr. and Mrs. Seller, we have to decide tonight
in the marketing of your property...

There are THREE Possible Strategies
BELOW COMPS
So, number one is, the bidding war or frenzied price strategy, and this is...

Three-Option Pricing Strategy Conversation
“Most agents have one pricing strategy. I believe there are actually three.”
“Y...

When a home is priced right - MARKETING MATTERS
Your client has to see what you are doing.
You need to be proactive and sh...

Purpose of Aggressive, Unique Marketing Plan
1. Make Seller Happy (Raving Fan)
2. Create Referrals
3. Earn Your Commission...

Smart Marketing Action Plan
Use your Market Presentation as a checklist
Set expectations that you will be rolling out the ...

Smart Marketing Action Plan
Set Up CSS Auto feedback
Call to Schedule an open house
Take flyers to the house
Send copy of ...

Tools of the trade
Single Property Site - KVCore Squeeze Page, godaddy, retailmenot
Just Listed Script
Method for Obtainin...

mySapl.org -> Services -> Databases ->ReferenceUSA -> Log in - >U.S. Standard
White Pages - Search
Choose advanced search ...

Just Listed Script
Hi! My name is ________, with Exp Realty. I (we) just listed a home in your
neighborhood at 123 Happy H...

Progressive
Marketing Strategies
to Get Your Home SOLD

One Story to the Next
When you look to sell a home with an
eXp agent, you can trust that you’ll be
supported throughout th...

EXP Realty, LLC is the largest residential real estate brokerage by geography in North America.
We are changing the way ag...

In addition to all of the things you would normally expect from your
agent, I have several Unique Strategies that are
abov...

Did you know...
90% of home
buyers use the
internet to
search for a
new home!

Strategy #1
My job is to make
sure your listing
gets seen. That’s
why I syndicate my
listings to ALL the
major property
po...

Strategy #2
A Unique Property
Deserves a Unique Property Site
By creating a Unique Property Site for each of my listings, ...

Strategy #3
Unique Professional Photography
Daytime View Twilight View

Virtual Staging

Color Pop Drone Photography

Strategy #4
Videos and Virtual Tours are the most compelling form of web content! I
will create a beautiful, compelling, i...

Strategy #5
Video Marketing
I use the professional photos of your property to create a visually appealing
virtual tour tha...

Strategy #6
There are over a BILLION social media users!
Using an strategic combination of posts, video, squeeze pages , p...

Online Classifieds, such as CRAIGSLIST
and FACEBOOK MARKETPLACE Are
powerful tools for generating tons of
views and intere...

• Hold Home Open Quickly and Often
• Above average number of signs and directionals
• Social Media
• Video
• Online Classi...

This is one simple step that most of our competitors
never think to take.
I am going to call the 5 agents who most recentl...

Strategy #10
Consistent and Helpful
Communication
• Weekly Scheduled Call
• Automatic feed back from showings
• Automatica...

The ugly truth is that most agents employee the “3 Ps Marketing System:”
1) Put up a sign.
2) Put in on the MLS.
3) Pray a...

My Reviews
"I am 110% satisfied will all aspects of the sale of my
property. Rick went above and beyond to make sure to
ma...

CONTACT INFO
Rick Tankersley, Broker
P: 210-788-9690
E: rick@ricktankersley.com

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