20 Vital Sales and Marketing Metrics

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Vital Sales & Marketing Metrics

Read me..

Today, we have abundant data, better information, fair knowledge and
poor insight. Encountering wisdom is a r...

Metric

 A metric is a system of related measures that
facilitates the quantification of some particular
...

Few definitions in brief

Segment and Category makes a Market

 Segment : People with similar needs
 Made up of peopl...

Metrics at a glance

Target achievement
Incremental and Growth
CAGR Market Share
Per capita per ...

1.Target achievement Back

Achievement vs. the Target

This can be measure...

2.Incremental and Growth Back

Incremental: Absolute incremental in revenue co...

3.CAGR (Compounded Annual Growth Rate) Back

 CAGR the year-over-ye...

4.Per Capita Per Month Back

 This is to measure average sales by each sales ...

5.Contribution Percent Back

 This is to measure the percent of contribut...

6.Incremental Contribution Back

 This is to measure the percent of contribut...

7.Contribution Index Back

 Is a number that denotes the number of times...

8.YTD Back

 YTD : Year to Date (Similarly QTD and MTD)
...

9.MAT Back

 MAT : Moving Annual Total
 Last 12...

10.Simple Moving Average Back

 Also called as rolling...

13.Evolution Index Back

 Evolution Index is a number that denotes the...

14.Market Capitalization Index Back

 Market Capitalization Index (MCI) is a number ...

15.Rate of Cannibalization Back

 Cannibalization is a process where the ...

16.COGS – Cost of Goods Sold Back

 The total of direct expenses incu...

17.Gross Margin % ; Gross profit Back

 Gross Margin is the difference between revenue ...

18.ROI Back

 ROI measures the
 Gains / Profits earned for c...

19.Performance Spread Back

 Spread is measu...

20.Performance Span Back

 Measure of how often the pe...

20 Vital Sales and Marketing Metrics

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