UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experien...

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FLYING BLIND ON A ROCKET CYCLE
PIONEERING EXPERIENCE-CENTERED PRODUCT
STRATEGY FOR EMERGING SPACES

JOE LAMANTIA
Currently: VP Design & Development @ Bottomline Technologies
Previous 20 years: end-to-end customer experienc...

!3
Businesses around the world depend on Bottomline Technologies
(NASDAQ: EPAY) solutions to help them make complex busine...

This case study describes building a learning-
driven strategy capability to guide an
adventurous product development grou...

EMERGING SPACES

ROADS?!
WHERE WE’RE GOING, WE DON’T
NEED ROADS…!

= $$

DATA SCIENCE
MACHINE INTELLIGENCE

PRODUCT STRATEGY?

STRATEGY…

BUSINESS STRATEGY IS ABOUT
IDENTIFYING YOUR BUSINESS
OBJECTIVES AND DECIDING WHERE TO
INVEST TO BEST ACHIEVE THOSE
OBJECTI...

THE PRODUCT STRATEGY SPEAKS TO
HOW YOU HOPE TO DELIVER ON THE
BUSINESS STRATEGY.
Marty Cagan
http://svpg.com/business-stra...

http://rethinkingproductmanagement.blogspot.com/2012/06/product-strategy-what-does-it-mean-need.html

http://melissaperri.com/2016/07/14/what-is-good-product-strategy/
PRODUCT STRATEGY

http://mashable.com/2015/02/13/ﬁfty-shades-of-grey-mad-libs/#7Te9vMnONqqF

OPPORTUNITY ASSESSMENT
“I ASK PRODUCT MANAGERS TO ANSWER TEN FUNDAMENTAL QUESTIONS”
1. Exactly what problem will this solv...

PRODUCT DISCOVERY
MODERN PRODUCT DISCOVERY
• Introduction [:26]
• Modern Product Discovery [:54]
• The Evolution of Modern...

http://rethinkingproductmanagement.blogspot.com/2012/06/product-strategy-what-does-it-mean-need.html

WHY ARE YOU HERE…?

WHERE ARE YOU
GOING…?

PRODUCT STRATEGY CHARTS A DESIRED
SET OF COURSES THROUGH THE SPACE
OF POSSIBLE PRODUCTS FOR A DOMAIN
Joe Lamantia
http://s...

Johnny Appleseed
TEXT

OBSERVE
ORIENT
ACT
DECIDE

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

WHAT AM I LOOKING
FOR…?

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

EACH ASPECT =
POTENTIAL
LEVERAGE POINT
FOR STRATEGIC
ENGAGEMENT

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

DEEP STRUCTURE
ENTERPRISE / B2B
• Business process
• Activity
• Social structure: Organizational model
• Boundaries
• Regu...

ONCE UPON A TIME…

Information Visibility through Endeca Discovery Applications
MDEX Engine
Rapidly
changing 
data and
content
Large volumes ...

$$$$

ASSIMILATE!

…NOW WHAT…?

THE
NEW
GIG

1. GET IN THE HEADS OF DATA SCIENTISTS
2. BE THE SPIRIT OF THE PRODUCT

BUT HOW…?

CONTINUOUS LEARNING
LEAN STRATEGY

CONTINUOUS LEARNING

UNDERSTAND & EMPATHIZE
WITH CUSTOMER PERSPECTIVES
>>ARTICULATE CUSTOMER VALUE SOURCES

IDENTIFY BUSINESS IMPLICATIONS
>> INFORM ALL STAGES OF PRODUCT & SERVICE DEVELOPMENT

INVESTIGATING CUSTOMERS
EXPLORING HYPOTHESES ABOUT VALUE

INVESTIGATING CUSTOMERS:
“WHAT DO AP MANAGERS NEED (TO BE
MORE EFFECTIVE (AT IMPROVING
RECONCILIATION PROCESSES))? WHY?”

OUTCOMES
VALUE CHAINS MAP, CUSTOMER
LANDSCAPE / SEGMENTS, PERSONAS,
CAPABILITY MODELS, DOMAIN MODELS

EXPLORING HYPOTHESES ABOUT VALUE:
“AUTOMATION OF RECONCILIATION ACTIVITIES
WILL ENABLE
ACCOUNTS PAYABLE GROUPS IN MID-MARK...

PRODUCT DEVELOPMENT IMPACT
INNOVATION OPPORTUNITIES
PRODUCT HYPOTHESES FOR VALIDATION
PRODUCT CONCEPTS FOR PROTOTYPING
PLA...

INCREMENTAL
EXPLORATORY
PROGRESSIVE
CUMULATIVE
STRUCTURED
ADAPTIVE

DUAL-TRACK AGILE
1. Hypothesis A “Lorum ipsem…”
2. Hypothesis B
3. Investigate A
4. Hypothesis C
5. Investigate B
6. Inves...

INVESTIGATE

Data Scientist
Square - San Francisco Bay Area
Job Description
Square is hiring a Data Scientist on our Risk team. The Ris...

The Conway Model The ‘Subway’ Model

WHAT SORT OF PERSON?
▸ They seem different than analysts:
▸ problem set
▸ relationship to discovery tools
▸ skills and pro...

AREAS OF INVESTIGATION
▸ Workﬂow
▸ Environment
▸ Organizational model
▸ Pain points
▸ Tools
▸ Data landscape
▸ Analytical ...

TEXT

DISCUSSION GUIDE
Can you please walk me through a recent or current project?
a. How was the project initiated?
b. How deﬁn...

NEEDS
What are the most common and useful statistical techniques you use during discovery and analysis efforts?
“(1) The m...

NEEDS
For example, would system-generated descriptive statistical visualizations be useful for whole data sets - or for sm...

Discovery/Information Needs
Support longer term strategic planning:
•How can we decrease the time-to-install service for n...

‘FIVE THINGS ANALYSTS DO WITH DATA’
▸ Clustering
▸ Dimension Reduction
▸ Anomaly Detection
▸ Characterization
▸ Testing pr...

Findings

Skillz

Business Analytics Data Science
Intuitive
Manual
Gradual
Individual
Empirical
Augmented
Accelerated
Cooperative*
Nature of...

Sense Maker Segment
Sense makers need to create and/or employ insights to accomplish
their business goals and satisfy thei...

Creates data-driven insights, offerings, and resources to transform the organization
Work Experience 10 Years
Education Ph...

Perspectives
Analytical
The analytical perspective is the center of definition for all
analytical roles. Contrast with eng...

Empirical Method
Experiments
Hypotheses
Results
Questions or
beliefs
Predictions
Conclusions
Insights
Domain
Production
Mo...

Data Science
Insight
Model
Insight
Model
Data Product
Product
Analysts
Outcomes

Analysis Workflow & Activities
• Empirical analysis of subsets of data
–Understand topology of data, boundaries (sets / su...

Data Science Workflow
• Frame problem / goal of effort
• Identify and extract data to be used in effort from whole corpus ...

THE ESSENCE
▸Empirical perspective
▸Business imperatives drive activities
▸Analytical approach
▸Recipe is always the same
...

Model of Analytical Workflow
Articulates common analytical activities
“realistic” - represents wrangling, some iterative d...

UNDERSTAND & EMPATHIZE
WITH CUSTOMER PERSPECTIVES
>>ARTICULATE CUSTOMER VALUE SOURCES

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

THE ESSENCE
▸Empirical perspective
▸Business imperatives drive activities
▸Analytical approach
▸Recipe is always the same
...

“…HOUSTON, WE'VE GOT A PROBLEM”

John is tasked with analyzing 30 years of crime data collected by three different authorities. Accordingly, the data arriv...

Although the ‘real’ analysis is just about to start (step 4), John has made
dozens of transformations, repeated the proces...

One or more initial data sets may be used and new versions may
come later. The wrangling and analysis phases overlap.
Whil...

IT’S A CYCLE…

Discovery in the Analytical Workflow
• Commonly recognizable cycle and focus for discovery activities (subset)
• Explicitl...

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

Activity Centered Design

designed many
discovery solutions

scenario analysis

The Language of Discovery:
A concrete descriptive language for
human discovery activity in diverse
contexts.
A simple and ...

activity grammar

Enables understanding of
discovery needs and context

Generative tool for discovery
capability and experiences

DISCOVERY S

Discovery Modes
“a broad, but identiﬁable discovery activity that is not
tied exclusively to a particular context or domai...

Locate

Verify

Monitor

Compare

Comprehend

Explore

Analyze

Evaluate

Synthesize
9 modes

Locate
To find a specific (possibly known) thing
e.g. I need to find a new part with particular technical attributes and t...

Compare
To examine two or more things to identify similarities & differences
e.g. I need to compare our module set teardow...

Analyze
To critically examine the detail of something to identify patterns & relationships
e.g. I need to know the cost dr...

HYPOTHESIS

“…FOUND ‘EM!”

Locate
Verify
Monitor
Compare
Comprehend
Explore
Analyze
Evaluate
Synthesize
9 modes

Discovery Modes and Activity
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched d...

Working with data
to effect outcomes
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / en...

Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
source data source & enriched data
New data triggers
new cycles...

CAPABILITIES FOR VISUAL DISCOVERY & ANALYSIS TOOLS
▸ Explore data corpus
▸via effectively characterized catalog
▸ Explore ...

Discovery Capabilities: Core
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched d...

Discovery Capabilities: Enhancing
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enric...

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 118
Activity Cycles & Capabilities
Core
Capabilities...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 119
Capabililty Evolution
Core
Capabilities
activity...

HYPOTHESIS

Business
Analytics
(future)
Data
Science
(now)
=

OPPORTUNITY
“IS THERE ANY THERE, THERE?”

PRODUCT STRATEGY CHARTS A DESIRED
SET OF COURSES THROUGH THE SPACE
OF POSSIBLE PRODUCTS FOR A DOMAIN
Joe Lamantia
PRODUCT ...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

Tools on the Market Now
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
C...

Tools on the Market Now
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
C...

Tools on the Market Now
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
C...

Tools on the Market Now
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
C...

BDD 1.x?
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
Cumulative Chang...

BDD Future 1.x?
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
Cumulativ...

BDD Future 2.x?
Explore
Wrangle
Analyze
Augment
Sensemaking
Transformation
data quality computed / enriched data
Cumulativ...

VISUAL DISCOVERY AND ANALYSIS TOOLS: WAVE 1
Deﬁnition: traditional discovery & analysis possible on hadoop stores
Value pr...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

DATA DISCOVERY PRODUCT
AN EXAMPLE

Oracle Confidential – Internal
Oracle Big Data Discovery
Overview
Richard Tomlinson
Director, Product Management
September...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
Hadoop Data Reservoir ...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
Not Easy to Get Analyt...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
Requires a Fundamental...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal 145
Oracle Big Data Di...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
• Navigate a rich cata...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
• Understand shape of ...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
• Intuitive user drive...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
• Mash up different da...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
Share Results and Publ...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
Oracle Big Data Discov...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 152

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 153

DEEP STRUCTURE <> ANALYTICAL WORKFLOW
CHANGE VECTORS <> BIG DATA TECHNOLOGIES
EARLY SIGNALS <> RISE OF DATA SCIENCE
INFLEC...

WHAT NEXT…?

VISUAL DISCOVERY & ANALYSIS TOOLS: WAVE 2
Deﬁnition: Augmented discovery & analysis across full business data corpus
Value...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential – Internal
Feature Selection
Joe ...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 159
Feature Selection
In machine learning and statis...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD Feedback: Data Scientist Interviews
“Analysts do...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 161
Data
Records
Catalog
Format
Entities
Product, lo...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 162
Data
Records
Catalog
Format
Entities
Product, lo...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD Feedback: Data Scientist Interviews
“The transfo...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD Feedback: Data Scientist Interviews
“Getting the...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD Feedback: Data Scientist Interviews
“…feature en...

IT’S A CYCLE…

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 167
Analytical Activity
Explore
Wrangle
Analyze
Augm...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 168
Feature
Extraction
Engineering
Generation
Select...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
We can repurpose techniques used
during the traditio...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD 1.0 EID
EID
170
BDD ?
Acquire
Ingest
& Clean
Sto...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
How?
• Features are discovered and inferred
• statis...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Possible Manifestations
• Feature-based operations
•...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
• Movement toward user-centric engagement with data:...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 174
Capabililty Evolution
Core
Capabilities
activity...

WHAT NEXT…?

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

Data Science
Insight
Model
Insight
Model
Data Product
Product
Analysts
Outcomes

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD Feedback: Data Scientist Interviews
“How do you ...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 179
Discovery & Analysis Workflow
Acquire
Ingest
& C...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
BDD 1.0 EID
EID
180
Analytical Workflow
Acquire
Inge...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

WHAT NEXT…?

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 191
Business Assets & Activity Cycles
Adapted from ‘...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 192
Tool Archetypes
Featurize
Wrangle
Trifacta
Visua...

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

VALUE CHAIN MAP (WARDLEY MAPPING)

VALUE CHAIN MAP (WARDLEY MAPPING)
ML

WORKING THE ECOSYSTEM
• Oracle = an ecosystem
• ML = commoditizing
• Someone will ‘generate the electricity’ = provide
ML ...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | Joe Lamantia | Product Strategist: Oracle Endeca Big...

WHAT NEXT…?

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 217
Automation Potential
Featurize
Wrangle
Visual
An...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 218
Machine Intelligence Value Chain
Adapted from ‘D...

DEEP STRUCTURE <> PRODUCT DEVELOPMENT
CHANGE VECTORS <> ACQUISITION
EARLY SIGNALS <> MARKET ACTIVITY
INFLECTION POINTS <> ...

THANK YOU!
I’M HIRING…

TOOLS & FRAMEWORKS
AN EXAMPLE

The Language of Discovery
Category: Primary Research, Design Systems
Outcomes: Building on already-published original
appl...

Domain & Market Study: Data Science
Outcomes: Comprehensive portrait of all major facets of a new
analytical discipline, i...

DEEP STRUCTURE
CHANGE VECTORS
EARLY SIGNALS
INFLECTION POINTS
EMERGING SPACES
HOLISTIC EXPERIENCES

DEEP STRUCTURES
ENTERPRISE / B2B
• Business process
• Activity
• Social structure: Organizational model
• Boundaries
• Reg...

OPPORTUNITY
ASSESSMENT
PRODUCT
DISCOVERY
INVEST…?
PORTFOLIO PLANNING

CONTINUOUS LEARNING

UNDERSTAND & EMPATHIZE
WITH CUSTOMER PERSPECTIVES
>>ARTICULATE CUSTOMER VALUE SOURCES

IDENTIFY BUSINESS IMPLICATIONS
>> INFORM ALL STAGES OF PRODUCT & SERVICE DEVELOPMENT

INVESTIGATING CUSTOMERS
EXPLORING HYPOTHESES ABOUT VALUE

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 232
Activity Cycles [Structural View]
Initial
Activi...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 233
Business Assets & Activity Cycles
Adapted from ‘...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 234
Activity Integration Points / Interfaces
Initial...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 235
Data Pipeline
Featurize
Wrangle
Visual
Analysis
...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 236
Machine Intelligence Value Chain
Adapted from ‘D...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 237
Tool Archetypes
Featurize
Wrangle
Trifacta
Visua...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 238
Activity Cycles & Capabilities
Core
Capabilities...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
enhancing capabilities
common
239
Assets & Capabilit...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 240
Asset Scope
Enterprise
Line of Business
Enterpri...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Enterprise
241
Asset Communication
Line of Business
...

Copyright © 2014 Oracle and/or its affiliates. All rights reserved. | 242
Capabililty Evolution
Core
Capabilities
activity...

VALUE CHAIN MAP (WARDLEY MAPPING)

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