Tips for big site SEO - Andrew Smith - SearchNorwich 9

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

Ad

A little about
me
● SEO took me to London,
Seattle and Barcelona
● Hired Mark’s former
agency back in 2007
● Mostly do SEO...

I enjoy {SEO|
Greyhat|
Blackhat|
Whitehat|
Inbound
marketing}
● Call it what you like but
the basis of SEO stays
the same
...

A few tips for doing big site SEO
4

5
#1
Standardise
your
reporting

I see a lot of teams like this...
“S************t we need to
do the slides for our SEO update!”
6

A few things to remember
1. Set the cadence -
Daily, weekly, monthly
2. Focus on the KPIs that
matter
3. Automate all you ...

Google Datastudio works great
- Flexible for many data
sources, markets
- Easily add your budget
to track vs. target
- Per...

9
#2
Monitor for
cockups &
clean house

A few things to watch out for
- Tracking issues
- Hacked pages / parasites
- Redirect changes
- Cloaking
- Adaptive behavi...

Fix what Google are telling you to
Obvious but surprising
how many sites don’t
- Fixes often scale well.
Does it apply to ...

Fast pages convert better, rank better
- Beneﬁts more than SEO,
set a target
- Fixes often scale well.
Does it apply to al...

13
#3
Leverage
your
information
architecture

Often see sites like this
14
- This one, 87% (200k+)
pages <20 internal links,
- Thousands of pages
underused
- Help bots ...

There is another way...
15
- Think of pages in terms
of how they contribute
- Maximise internal
linking
- Match demand wit...

Some example sites getting it right
16
Retail i.e. Etsy
Travel i.e.Home2go
Jobs i.e CV Library

Last tip
#4 Run a/b tests
start simple, try title tags
17

Useful tools for all these things
18
- Reporting: Google DS, some useful templates, more info here, here and
here
- Monito...

Thank you.
Twitter: @smiyff
linkedin.com/in/smiyff/
19

Share Slideshare

LinkedIn
Facebook
Twitter

Embed

Size (px)

Show related Slideshows at end

WordPress Shortcode

Link

Share
Email

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1011447 views
Storytelling For The Web: Integrate... by Chiara Aliotta 919244 views
Artificial Intelligence, Data and C... by OECD Directorate ... 820562 views
How to Leverage AI to Boost Employe... by SocialHRCamp 342424 views
2024 State of Marketing Report – by... by Marius Sescu 195380 views
Everything You Need To Know About C... by Expeed Software 218594 views

View on Slideshare

1 of 19 Ad

View on Slideshare

1 of 19 Ad