4 Ways HVAC Dealers Can Successfully Combine Social Media and Sales...

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4 Ways HVAC Dealers Can Successfully
Combine Social Media and Sales Strategy

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● Est. July 2011
● Located in Tysons, Virginia
● Specialize in Home Services vertical
● 1,260+ customers; 1,730+ locatio...

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Today’s
Agenda
✓ Meet the team
✓ Walk through the 4 most relevant social media
communities for HVAC dealers and share 9 ...

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Today’s Panel

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The game has changed
It’s now about creating an expansive digital footprint so no matter where
homeowners look for you o...

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Because “word of mouth” referrals are quickly
becoming “word of mouse” referrals
When a referral happens offline,
homeow...

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“Hey, my pipes
just burst. Do
you know of a
good HVAC guy
nearby?”
This often starts with a Google search...which leads
...

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YouTube
After endless research...we’ve zeroed in on these being the most
relevant and valuable social networks!
Nextdoor...

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Nextdoor
Real people, real addresses, real impact...creating
stronger, more connected neighborhoods
launched neighborhoo...

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Visit
nextdoor.com/create-b
usiness
1
Add your full name,
phone number and
address. Input your
service in the “service
...

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Contact info

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Greeting message

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Recommendations

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Nextdoor
Houzz
50MILLION+
MONTHLY
UNIQUE
USERS
REVIEWS WITH FIVE-STAR AVERAGE FOR
HOUZZ IOS & ANDROID APPS
ACTIVE HOME ...

18
Select all your services
provided and areas served
2
Visit houzz.com/pro, and
click on “Create Free
Professional Profil...

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Contact info

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Business Description

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Associations & Awards

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NextdoorHouzz
Facebook
Largest social media community
2 billion monthly active users...over 1 billion active daily user...

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Getting Started...
Add your business name and
category
2
Visit facebook.com/business
and click on “Create a Page”
to si...

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4.9 rating from
48 reviews

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Helpful Content

33
About section

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Getting Started...
Visit youtube.com and click
to your channel list
2
Visit accounts.google.com/signup
to create a Goog...

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Links to other profiles

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Encourage subscribers

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Featured video

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Helpful content

44
See a demo of the
Surefire Cloud and get 3
to 4 Surefire Secrets our
customers have used to
win online
Friday Tuesday
L...

45
9 Ways to Combine Social Media &
Sales Strategy

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9 Surefire Tips to Incorporate Social into Sales Strategy
#1 Set up Facebook instant replies
Guide to Instant Reply Suc...

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9 Surefire Tips to Incorporate Social into Sales Strategy
#2 Publicly thank people who recommend you on Nextdoor

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9 Surefire Tips to Incorporate Social into Sales Strategy
#3 Create a “homeowner experience” video to set expectations ...

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9 Surefire Tips to Incorporate Social into Sales Strategy
#4 Be specific with location and description of every photo p...

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9 Surefire Tips to Incorporate Social into Sales Strategy
#5 Post customer reviews & pin them to the top of your Page

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9 Surefire Tips to Incorporate Social into Sales Strategy
#6 Have your sales team use content as social proof when talk...

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9 Surefire Tips to Incorporate Social into Sales Strategy
#7 Advertise on Facebook to target homeowners only within you...

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Types of videos to target:
● DIY Videos
● Homeowner Association Videos
● HGTV
9 Surefire Tips to Incorporate Social int...

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9 Surefire Tips to Incorporate Social into Sales Strategy
#9 Link to Nextdoor, Houzz, Facebook & YouTube in every
emplo...

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4 Evergreen
Local Search
Signals That
Google
Considers
Recency
How often are you
publishing new content on
your website...

56
Enter the Surefire Local
Marketing Cloud
A single platform that allows you to
see & strengthen all of your online
marke...

57
Monitor
conversations
Request & respond
to reviews

58
Get a score of
your online
visibility

59
Share your best project
photos, videos, offers, and
testimonials instantly or
schedule them to publish
across the web

60
See a demo of the
Surefire Cloud and get 3
to 4 Surefire Secrets our
customers have used to
win online
Friday Tuesday
L...

61
Hey Google, who is today’s
lucky winner?
The winner of the
Google Smart Display is…
Q&A

62
HARDWORKING MARKETING
FOR HARDWORKING PEOPLE
SurefireLocal.com marketing@surefirelocal.com @SurefireLocal
Thank you!

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