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The future of selling




Brian Fetherstonhaugh
Chairman & CEO
OgilvyOne Worldwide




©OgilvyOne Worldwide 2010. All righ...
Contents




The lifeblood of business                        3

The World’s Greatest Salesperson                 4

Buyin...
The lifeblood of business
All of us are salespeople. We may sell products or services, or we may sell ideas.
Perhaps we se...
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