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Missing the Mark: 
Global Content Survey of 
Brand Marketers and 
their B2B Audiences 
Business Executives to Marketers: 
...
We surveyed… 
500 GLOBAL BUSINESS EXECUTIVES 
about what they are looking for from content providers 
Developed in associa...
of companies surveyed plan to 
MAINTAIN or INCREASE their 
investment in content creation in 
the coming year. 
Developed ...
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1 of 17 Ad